Holdings: Understanding the interactive digital media marketplace

Bibliographic Details
Corporate Author:	IGI Global.
Other Authors:	Sharma, Ravi, 1961-, Tan, Margaret., Pereira, Francis, 1961-
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2011.
Subjects:	Digital media. Electronic industries. Internet industry. Computer industry. Bundling strategy Business models Market strategies Policy Regulation Technology platforms Interactive digital media (IDM) Pricing Social networks
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