The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods /

• Main Author: Curran, Clive-Steven. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: London : Springer London : Imprint: Springer, 2013.
• Subjects: Engineering.; Pharmaceutical technology.; Life sciences.; Animal behavior.; Engineering economy.; Economics.; Engineering Economics, Organization, Logistics, Marketing.; R & D/Technology Policy.; Innovation/Technology Management.; Pharmaceutical Sciences/Technology.; Life Sciences, general.; Behavioural Sciences.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4471-5170-8

The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries...

Table of Contents:

• 1.Introduction
• 2.Convergence
• 3.Anticipating Convergence
• 4.Conceptual Framework and Research Design
• 5.Analysis and Results
• 6.Discussion of Findings and Implications for Theory and Practice
• 7.Summary and Conclusion
• App. 1. Hierarchical construction of IPCs.