The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods /

The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries...

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Bibliographic Details
Main Author: Curran, Clive-Steven. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: London : Springer London : Imprint: Springer, 2013.
Subjects:
Online Access:https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4471-5170-8
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245 1 4 |a The Anticipation of Converging Industries  |b A Concept Applied to Nutraceuticals and Functional Foods /  |c by Clive-Steven Curran.  |h [electronic resource] : 
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505 0 # |a 1.Introduction -- 2.Convergence -- 3.Anticipating Convergence -- 4.Conceptual Framework and Research Design -- 5.Analysis and Results -- 6.Discussion of Findings and Implications for Theory and Practice -- 7.Summary and Conclusion -- App. 1. Hierarchical construction of IPCs. 
520 # # |a The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries provides a detailed focus on the triggers, drivers and consequences of convergence to create a more concise definition of convergence. � This detailed analysis includes a specifically developed toolbox for convergence foresight , creating a forecasting method for convergence trends. With the focus on the chemical, biotechnological and pharmaceutical industries, several indicators of convergence in the areas of Nutraceuticals/Functional Foods, Cosmeceuticals and ICT are derived from samples including over 1million patents and scientific publications. � By supporting this methodical approach with real world data, The Anticipation of Converging Industries is perfect for industry practitioners looking for a competitive edge in the present and for the future. Similarly, academics will find a comprehensive theoretical concept for better understanding the underlying rationale of convergence at their disposal 
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