The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods /
The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries...
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| Format: | Electronic |
| Language: | English |
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London :
Springer London : Imprint: Springer,
2013.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4471-5170-8 |