Experience-based communication

• Main Author: Ornbo, Jens, 1963-
• Other Authors: Sneppen, Claus, 1964-, Würtz, Peter F., 1974-
• Format: Electronic
• Language: English
• Published: Berlin : Springer, c2008.
• Subjects: Business communication.; BUSINESS & ECONOMICS > General. > Business Communication; Corporate Communication.; Erlebnismarketing.; Kommunikationsteori.; Virksomhedens kommunikation.; Kommunikationstyper.; Electronic books.
• Online Access: ebrary; View fulltext via EzAccess; MyiLibrary; SpringerLink

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and exi...

Table of Contents:

• Introduction; Experience-Based Communication; Time and Experiences; Individuals and Experiences; Companies and Experiences; Networks and Experiences; The Experience Medium; Experience Architecture in Real Life; Epilogue.