Experience-based communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and exi...
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Berlin :
Springer,
c2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary SpringerLink |
| Summary: | Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in. |
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| Physical Description: | 1 online resource (vii, 278 p.) : ill. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783540787136 3540787135 9783540787112 3540787119 |