Experience-based communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and exi...
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Berlin :
Springer,
c2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary SpringerLink |
| LEADER | 03542cam a2200661Ia 4500 | ||
|---|---|---|---|
| 001 | 1100 | ||
| 003 | OCoLC | ||
| 005 | 20130711002303.0 | ||
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| 007 | cr cn| | ||
| 008 | 081117s2008 gw a ob 000 0 eng d | ||
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| 020 | # | # | |a 3540787135 |
| 020 | # | # | |a 9783540787112 |
| 020 | # | # | |a 3540787119 |
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| 100 | 1 | # | |a Ornbo, Jens, |d 1963- |
| 245 | 1 | 0 | |a Experience-based communication |c Jens Ornbo, Claus Sneppen, Peter F. Würtz. |h [electronic resource] / |
| 260 | # | # | |a Berlin : |b Springer, |c c2008. |
| 300 | # | # | |a 1 online resource (vii, 278 p.) : |b ill. |
| 504 | # | # | |a Includes bibliographical references. |
| 505 | 0 | # | |a Introduction; Experience-Based Communication; Time and Experiences; Individuals and Experiences; Companies and Experiences; Networks and Experiences; The Experience Medium; Experience Architecture in Real Life; Epilogue. |
| 520 | # | # | |a Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Business communication. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Business Communication |2 bisacsh |
| 650 | 0 | 7 | |a Corporate Communication. |2 swd |
| 650 | 0 | 7 | |a Erlebnismarketing. |2 swd |
| 650 | # | 4 | |a Kommunikationsteori. |
| 650 | # | 4 | |a Virksomhedens kommunikation. |
| 650 | # | 4 | |a Kommunikationstyper. |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Sneppen, Claus, |d 1964- |
| 700 | 1 | # | |a Würtz, Peter F., |d 1974- |
| 776 | 0 | 8 | |a Ornbo, Jens, 1963- |d Berlin : Springer, c2008 |i Print version: |t Experience-based communication. |w (OCoLC)225449370 |w (DLC) 2008926116 |z 3540787119 |z 9783540787112 |
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