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Routledge handbook of public diplomacy

This handbook provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.

Bibliographic Details
Corporate Author: Annenberg School of Communications (University of Southern California). Center on Public Diplomacy.
Other Authors: Snow, Nancy., Taylor, Philip M.
Format: Electronic
Language:English
Published: New York : Routledge, 2009.
Series:Routledge international handbooks.
Subjects:
International relations > Handbooks, manuals, etc.
Diplomacy > Handbooks, manuals, etc.
POLITICAL SCIENCE > Diplomacy. > International Relations
Electronic books.
Online Access:ebrary
View fulltext via EzAccess
MyiLibrary
Routledge Politics and International Relations Online
Table of Contents:
  • 1. Rethinking Public Diplomacy
  • 2. Public Diplomacy and Strategic Communications
  • Part 1. The Context of Public Diplomacy
  • 3. Public Diplomacy before Gullion: The Evolution of a Phrase
  • 4. Public Diplomacy as Loss of World Authority
  • 5. Public Opinion and Power
  • 6. Exchange Programs and Public Diplomacy
  • 7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy
  • Part 2. Public Diplomacy Applications
  • 8. Operationalizing Public Diplomacy
  • 9. Between "Take-offs" and "Crash Landings": Situational Aspects of Public Diplomacy
  • 10. Mapping out a Spectrum of Public Diplomacy Initiatives: Information and Relational Communication Frameworks
  • 11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy
  • Part 3. Public Diplomacy Management: Image, Influence, and Persuasion
  • 12. Public Diplomacy in International Conflicts: A Social Influence Analysis
  • 13. Credibility and Public Diplomacy
  • 14. The Culture Variable in the Influence Equation
  • 15. Military Psychological Operations as Public Diplomacy
  • Part 4. State and Non-State Actors in Public Diplomacy
  • 16. American Business and Its Role in Public Diplomacy
  • 17. The Public Diplomat: A First Person Account
  • 18. The Case for Localized Public Diplomacy
  • 19. The Distinction Between Public Affairs and Public Diplomacy
  • 20. Valuing Exchange of Persons in Public Diplomacy
  • Part 5. Global Approaches to Public Diplomacy
  • 21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK
  • 22. German Public Diplomacy: The Dialogue of Cultures
  • 23. Origin and Development of Japan's Public Diplomacy
  • 24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century
  • 25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management
  • 26. Australian Public Diplomacy
  • Part 6. Advancing Public Diplomacy Studies
  • 27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War
  • 28. Ethics and Social Issues in Public Diplomacy
  • 29. Noopolitik: A New Paradigm for Public Diplomacy.

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