Routledge handbook of public diplomacy

This handbook provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.

Bibliographic Details
Corporate Author: Annenberg School of Communications (University of Southern California). Center on Public Diplomacy.
Other Authors: Snow, Nancy., Taylor, Philip M.
Format: Electronic
Language:English
Published: New York : Routledge, 2009.
Series:Routledge international handbooks.
Subjects:
Online Access:ebrary
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