Routledge handbook of public diplomacy

• Corporate Author: Annenberg School of Communications (University of Southern California). Center on Public Diplomacy.
• Other Authors: Snow, Nancy., Taylor, Philip M.
• Format: Electronic
• Language: English
• Published: New York : Routledge, 2009.
• Series: Routledge international handbooks.
• Subjects: International relations > Handbooks, manuals, etc.; Diplomacy > Handbooks, manuals, etc.; POLITICAL SCIENCE > Diplomacy. > International Relations; Electronic books.
• Online Access: ebrary; View fulltext via EzAccess; MyiLibrary; Routledge Politics and International Relations Online
• Item Description: "Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California."
• Physical Description: 1 online resource (xx, 382 p.) : ill.
• Bibliography: Includes bibliographical references (p. 367-371) and index.
• ISBN: 9780203891520 (electronic bk.); 020389152X (electronic bk.)

This handbook provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.