Handbook of research on decision-making techniques in financial marketing /
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publish...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2020]
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- Section 1. Chapter 1. Measuring financial literacy of the housewife to generate marketing strategies ; Chapter 2. Financial marketing-based role of exchange rate to increase foreign trade in Turkey ; Chapter 3. The effects of exchange rate on export performance in Tanzania: an empirical research for financial competition ; Chapter 4. Competitiveness of international business: management, economics, technology, environment, and social study of cultural perspective ; Chapter 5. Evaluating the importance of behavioral finance in the financial marketing area: an analysis of Turkish academic studies
- Section 2. Chapter 6. Examining the effects of strategies, competition intelligence, and risk culture on business performance in international enterprises ; Chapter 7. Innovative call center applications focused on financial marketing in the Turkish banking sector ; Chapter 8. The importance of ethics and corporate social responsibility in financial markets: a literature review and recommendations for ethical and Islamic banking ; Chapter 9. Globalization phenomenon and cruising of multinational companies under global market conditions ; Chapter 10. The relationship between foreign direct investment and financial development in OECD countries
- Section 3. Chapter 11. Understanding the investment behavior of individual investors: an empirical study on FOREX markets ; Chapter 12. Acquisition of financial literacy as a life skill: a study on financial literacy awareness of students ; Chapter 13. Determining the importance of domestic firms on stock market performance in terms of financial marketing: an application on OECD countries ; Chapter 14. Evaluation of customer expectations-based new product and service development process: an analysis for the Turkish banking sector ; Chapter 15. Role of agility in the banking sector in competitive globalization era: evidence from the Turkish banking sector
- Section 4. Chapter 16. The importance of PESTEL analysis for environmental scanning process ; Chapter 17. The relationship between economic growth and innovation: panel data analysis on chosen OECD countries ; Chapter 18. The role of central bank in competitive environment: a study for interest rate corridor systems ; Chapter 19. Analysis of the effects of macroeconomic factors on entrepreneurship: an application on E7 countries ; Chapter 20. PESTEL analysis-based evaluation of marketing strategies in the European banking sector: an application with IT2 fuzzy dematel
- Section 5. Chapter 21. Testing the validity of Taylor's rule on Developing countries for effective financial marketing ; Chapter 22. The concentration from the competition perspective in the Turkish banking sector: an examination for the period of 1999-2018 ; Chapter 23. The impact of US monetary growth on Bitcoin trading volume in the current economic uncertainty ; Chapter 24. The relationship between commodity prices and selected macroeconomic variables in Turkey: evidence from Fourier cointegration test ; Chapter 25. From the working order of Akhi-tradesmen Organization to economic geography: regional production, competition, and Tanner tradesmen.