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05678nam a2200517 i 4500 |
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00237002 |
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IGIG |
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20191111161054.0 |
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m eo d |
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cr bn |||m|||a |
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191112s2020 pau fob 001 0 eng d |
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|z 2019042040
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|z 9781799825593
|q hardcover
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|z 1799825590
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|a 9781799825609
|q ebook
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| 024 |
7 |
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|a 10.4018/978-1-7998-2559-3
|2 doi
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| 035 |
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|a (CaBNVSL)slc00000093
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| 035 |
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|a (OCoLC)1127429755
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|a CaBNVSL
|b eng
|e rda
|c CaBNVSL
|d CaBNVSL
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|a HG173
|b .H3424 2020e
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0 |
4 |
|a 332.1068/8
|2 23
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| 245 |
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|a Handbook of research on decision-making techniques in financial marketing /
|c Hasan Dinçer and Serhat Yüksel, editors.
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| 264 |
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|a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
|b IGI Global,
|c [2020]
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| 300 |
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|a 40 PDFs (646 pages)
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a electronic
|2 isbdmedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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0 |
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|a Section 1. Chapter 1. Measuring financial literacy of the housewife to generate marketing strategies ; Chapter 2. Financial marketing-based role of exchange rate to increase foreign trade in Turkey ; Chapter 3. The effects of exchange rate on export performance in Tanzania: an empirical research for financial competition ; Chapter 4. Competitiveness of international business: management, economics, technology, environment, and social study of cultural perspective ; Chapter 5. Evaluating the importance of behavioral finance in the financial marketing area: an analysis of Turkish academic studies -- Section 2. Chapter 6. Examining the effects of strategies, competition intelligence, and risk culture on business performance in international enterprises ; Chapter 7. Innovative call center applications focused on financial marketing in the Turkish banking sector ; Chapter 8. The importance of ethics and corporate social responsibility in financial markets: a literature review and recommendations for ethical and Islamic banking ; Chapter 9. Globalization phenomenon and cruising of multinational companies under global market conditions ; Chapter 10. The relationship between foreign direct investment and financial development in OECD countries -- Section 3. Chapter 11. Understanding the investment behavior of individual investors: an empirical study on FOREX markets ; Chapter 12. Acquisition of financial literacy as a life skill: a study on financial literacy awareness of students ; Chapter 13. Determining the importance of domestic firms on stock market performance in terms of financial marketing: an application on OECD countries ; Chapter 14. Evaluation of customer expectations-based new product and service development process: an analysis for the Turkish banking sector ; Chapter 15. Role of agility in the banking sector in competitive globalization era: evidence from the Turkish banking sector -- Section 4. Chapter 16. The importance of PESTEL analysis for environmental scanning process ; Chapter 17. The relationship between economic growth and innovation: panel data analysis on chosen OECD countries ; Chapter 18. The role of central bank in competitive environment: a study for interest rate corridor systems ; Chapter 19. Analysis of the effects of macroeconomic factors on entrepreneurship: an application on E7 countries ; Chapter 20. PESTEL analysis-based evaluation of marketing strategies in the European banking sector: an application with IT2 fuzzy dematel -- Section 5. Chapter 21. Testing the validity of Taylor's rule on Developing countries for effective financial marketing ; Chapter 22. The concentration from the competition perspective in the Turkish banking sector: an examination for the period of 1999-2018 ; Chapter 23. The impact of US monetary growth on Bitcoin trading volume in the current economic uncertainty ; Chapter 24. The relationship between commodity prices and selected macroeconomic variables in Turkey: evidence from Fourier cointegration test ; Chapter 25. From the working order of Akhi-tradesmen Organization to economic geography: regional production, competition, and Tanner tradesmen.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a "This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"--
|c Provided by publisher.
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| 526 |
0 |
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|a AC110 - Diploma in Accountancy
|z Syllabus Programme
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| 530 |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Description based on title screen (IGI Global, viewed 11/12/2019).
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| 650 |
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0 |
|a Financial institutions
|x Marketing.
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| 650 |
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0 |
|a Financial services industry
|x Marketing.
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| 650 |
|
7 |
|a Financial institutions
|x Marketing.
|2 fast
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| 650 |
|
7 |
|a Financial services industry
|x Marketing.
|2 fast
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| 700 |
1 |
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|a Dinçer, Hasan,
|d 1982-
|e editor.
|
| 700 |
1 |
|
|a Yuksel, Serhat,
|d 1983-
|e editor.
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| 710 |
2 |
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|a IGI Global,
|e publisher.
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| 776 |
0 |
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|c (Original)
|w (DLC)2019042040
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| 776 |
0 |
8 |
|i Print version:
|z 1799825590
|z 9781799825593
|w (DLC) 2019042040
|
| 856 |
4 |
1 |
|z View fulltext via EzAccess
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2559-3
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| 966 |
0 |
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|a 2021
|b IGI Global
|c UiTM Library
|d Ahmad Akmal Mohd Idris
|e Faculty of Accountancy
|f Areesh Education and Trading Sdn. Bhd.
|