Handbook of research on decision-making techniques in financial marketing /
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publish...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2020]
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Summary: | "This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- |
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| Physical Description: | 40 PDFs (646 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799825609 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |