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by Wirtz, Jochen.
Published 2018
Table of Contents: ';
“... Mix Applied to Services -- The Extended Services Marketing Mix for Managing the Customer Interface...”Published 2018
View fulltext via EzAccess
eBook
3
Published 2009
Table of Contents: ';
“...A strategic framework for integrating Web 2.0 into the marketing mix /...”View fulltext via EzAccess
MyiLibrary
ebrary
Electronic
4
Published 2001
Table of Contents: ';
“... for e-commerce / Makoto Nakayama -- 11. Competitive force/marketing mix (CF/MM) framework / Brian J...”View fulltext via EzAccess
Electronic
5
6
by Hooley, Graham.
Published 2020
Table of Contents: ';
“... 11 COMPETING THROUGH THE EVOLVING MARKETING MIX -- Introduction -- 11.1 The market offer -- 11.2...”Published 2020
View fulltext via EzAccess
eBook
7
8
Published 2009
Table of Contents: ';
“... for Integrating Web 2.0 into the Marketing Mix / Samantha C. Bryant -- The Enterprise 2.0 Organization / Nadira...”View fulltext via EzAccess
Electronic
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