1
by Zeidler, Christian.
Published 2009
Get full text
Electronic
2
by Wirtz, Jochen.
Published 2018
Table of Contents: '; ... Mix Applied to Services -- The Extended Services Marketing Mix for Managing the Customer Interface...
View fulltext via EzAccess
eBook
3
Published 2009
Table of Contents: '; ...A strategic framework for integrating Web 2.0 into the marketing mix /...
View fulltext via EzAccess
MyiLibrary
ebrary
Electronic
4
Published 2001
Table of Contents: '; ... for e-commerce / Makoto Nakayama -- 11. Competitive force/marketing mix (CF/MM) framework / Brian J...
View fulltext via EzAccess
Electronic
5
6
by Hooley, Graham.
Published 2020
Table of Contents: '; ... 11 COMPETING THROUGH THE EVOLVING MARKETING MIX -- Introduction -- 11.1 The market offer -- 11.2...
View fulltext via EzAccess
eBook
7
8
Published 2009
Table of Contents: '; ... for Integrating Web 2.0 into the Marketing Mix / Samantha C. Bryant -- The Enterprise 2.0 Organization / Nadira...
View fulltext via EzAccess
Electronic
9
Published 2012
View fulltext via EzAccess
eBook