Essentials of Services Marketing, Global Edition.
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Harlow, United Kingdom :
Pearson Education, Limited,
2018.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |