Market Response Models Econometric and Time Series Analysis /
From 1976 to the beginning of the millenniumỚ covering the quarter-century life span of this book and its predecessorỚ something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2001.
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| Edition: | Second Edition. |
| Series: | International Series in Quantitative Marketing,
12 |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |