New technologies and branding /
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2018.
|
| Series: | Innovation, entrepreneurship, management series. Innovation and technology set ;
v. 4. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |