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New technologies and branding /

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the...

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Bibliographic Details
Main Authors: Sachetti, Philippe, 1958- (Author), Zuppinger, Thibaud, (Author)
Format: eBook
Language:English
Published: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2018.
Series:Innovation, entrepreneurship, management series. Innovation and technology set ; v. 4.
Subjects:
Branding (Marketing)
Online social networks.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Electronic books.
Online Access:View fulltext via EzAccess
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019 |a 1023747343 
020 |a 9781119510550  |q (electronic bk.) 
020 |a 1119510554  |q (electronic bk.) 
020 |a 9781119422990  |q (electronic bk. ;  |q oBook) 
020 |a 111942299X  |q (electronic bk. ;  |q oBook) 
020 |z 9781786301970  |q (print) 
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072 7 |a BUS  |x 041000  |2 bisacsh 
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082 0 4 |a 658.8/27  |2 23 
049 |a MAIN 
100 1 |a Sachetti, Philippe,  |d 1958-  |e author. 
245 1 0 |a New technologies and branding /  |c Philippe Sachetti, Thibaud Zuppinger. 
264 1 |a London, UK :  |b ISTE, Ltd. ;  |a Hoboken, NJ :  |b Wiley,  |c 2018. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Innovation and technology set ;  |v volume 4 
505 0 |a What is a Brand? -- Conflict -- The Players in Conflicts -- Hostility, from Yesterday to Today -- The Techniques of Conflict -- Preparing for Conflict -- Acting in Conflict -- Conclusion -- Epilogue -- Appendix: Wise Steps. 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from PDF title page (John Wiley, viewed February 21, 2018). 
520 |a Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict. 
650 0 |a Branding (Marketing) 
650 0 |a Online social networks. 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Online social networks.  |2 fast  |0 (OCoLC)fst01741311 
655 4 |a Electronic books. 
700 1 |a Zuppinger, Thibaud,  |e author. 
776 0 8 |i Print version:  |a Sachetti, Philippe, 1958-  |t New technologies and branding.  |d London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2018  |z 1786301970  |z 9781786301970  |w (OCoLC)1006302656 
830 0 |a Innovation, entrepreneurship, management series.  |p Innovation and technology set ;  |v v. 4. 
856 4 0 |z View fulltext via EzAccess  |u https://ezaccess.library.uitm.edu.my/login?url=https://doi.org/10.1002/9781119422990 
994 |a 92  |b DG1 

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