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|b .M348 2017
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|a 338.5024658
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|a McGuigan, James.
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|a Managerial Economics.
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|a 14th ed.
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|a Mason, OH :
|b Cengage,
|c 2017.
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|c ©2017.
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|a 1 online resource (788 pages)
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|a text
|b txt
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|a Cover -- Contents -- Preface -- About the Authors -- Part 1: Introduction -- Chapter 1: Introduction and Goals of the Firm -- Chapter Preview -- Managerial Challenge: How to Achieve Sustainability: Southern Company Electric Power Generation -- 1-1 What Is Managerial Economics? -- 1-2 The Decision-Making Model -- 1-2a The Responsibilities of Management -- What Went Right/What Went Wrong: Saturn Corporation -- 1-2b Moral Hazard in Teams -- 1-3 The Role of Profits -- 1-3a Risk-Bearing Theory of Profit -- 1-3b Temporary Disequilibrium Theory of Profit -- 1-3c Monopoly Theory of Profit -- 1-3d Innovation Theory of Profit -- 1-3e Managerial Efficiency Theory of Profit -- 1-4 Objective of the Firm -- 1-4a The Shareholder Wealth-Maximization Model of the Firm -- 1-5 Separation of Ownership and Control: The Principal-Agent Problem -- 1-5a Divergent Objectives and Agency Conflict -- 1-5b Agency Problem -- 1-6 Implications of Shareholder Wealth Maximization -- What Went Right/What Went Wrong: Eli Lilly Depressed by Loss of Prozac Patent -- 1-6a Caveats to Maximizing Shareholder Value -- 1-6b Residual Claimants -- 1-6c Goals in the Public Sector and Not-for-Profit Enterprises -- 1-6d Not-for-Profit Objectives -- 1-6e The Efficiency Objective in Not-for-Profit Organizations -- Summary -- Exercises -- Case Exercise: Designing a Managerial Incentives Contract -- Case Exercise: Shareholder Value of Renewable Energy from Wind Power at Hydro Co.: Is RE < -- C -- Chapter 2: Fundamental Economic Concepts -- Chapter Preview -- Managerial Challenge: Why Charge 25 per Bag on Airline Flights? -- 2-1 Demand and Supply: A Review -- 2-1a The Diamond-Water Paradox and the Marginal Revolution -- 2-1b Marginal Utility and Incremental Cost Simultaneously Determine Equilibrium Market Price -- 2-1c Individual and Market Demand Curves.
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|a 2-1d The Demand Function -- 2-1e Import-Export Traded Goods -- International Perspectives: Exchange Rate Impacts on Demand: Cummins Engine Company -- 2-1f Individual and Market Supply Curves -- 2-1g Equilibrium Market Price of Gasoline -- 2-2 Marginal Analysis -- 2-2a Total, Marginal, and Average Relationships -- 2-3 The Net Present Value Concept -- 2-3a Determining the Net Present Value of an Investment -- 2-3b Sources of Positive Net Present Value Projects -- 2-3c Risk and the NPV Rule -- 2-4 Meaning and Measurement of Risk -- 2-4a Probability Distributions -- 2-4b Expected Values -- 2-4c Standard Deviation: An Absolute Measure of Risk -- 2-4d Normal Probability Distribution -- 2-4e Coefficient of Variation: A Relative Measure of Risk -- What Went Right/What Went Wrong: Long-Term Capital Management (LTCM) -- 2-5 Risk and Required Return -- Summary -- Exercises -- Case Exercise: Revenue Management at American Airlines -- Part 2: Demand and Forecasting -- Chapter 3: Demand Analysis -- Chapter Preview -- Managerial Challenge: Health Care Reform and Cigarette Taxes -- 3-1 Demand Relationships -- 3-1a The Demand Schedule Defined -- 3-1b Constrained Utility Maximization and Consumer Behavior -- What Went Right/What Went Wrong: Chevy Volt -- 3-2 The Price Elasticity of Demand -- 3-2a Price Elasticity Defined -- 3-2b Interpreting the Price Elasticity: The Relationship between the Price Elasticity and Sales Revenue -- 3-2c The Importance of Elasticity-Revenue Relationships -- 3-2d Factors Affecting the Price Elasticity of Demand -- International Perspectives: Free Trade and the Price Elasticity of Demand: Nestlé Yogurt -- 3-3 The Income Elasticity of Demand -- 3-3a Income Elasticity Defined -- 3-4 Cross Elasticity of Demand -- 3-4a Cross Price Elasticity Defined -- 3-4b Interpreting the Cross Price Elasticity.
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|a 3-4c Antitrust and Cross Price Elasticities -- 3-4d An Empirical Illustration of Price, Income, and Cross Elasticities -- 3-5 The Combined Effect of Demand Elasticities -- Summary -- Exercises -- Case Exercise: Polo Golf Shirt Pricing -- Case Exercise: Fifty Years of Sales Maximization at Volkswagen -- Chapter 4: Estimating Demand -- Chapter Preview -- Managerial Challenge: Demand for Whitman's Chocolate Samplers -- 4-1 Statistical Estimation of the Demand Function -- 4-1a Specification of the Model -- 4-2 A Simple Linear Regression Model -- 4-2a Assumptions Underlying the Simple Linear Regression Model -- 4-2b Estimating the Population Regression Coefficients -- 4-3 Using the Regression Equation to Make Predictions -- 4-3a Inferences about the Population Regression Coefficients -- 4-3b Correlation Coefficient -- 4-3c The Analysis of Variance -- 4-4 Multiple Linear Regression Model -- 4-4a Use of Computer Programs -- 4-4b Estimating the Population Regression Coefficients -- 4-4c Using the Regression Model to Make Forecasts -- 4-4d Inferences about the Population Regression Coefficients -- 4-4e The Analysis of Variance -- Summary -- Exercises -- Case Exercise: Soft Drink Demand Estimation -- Chapter 4A: Problems in Applying the Linear Regression Model -- 4A-1 Introduction -- 4A-1a Autocorrelation -- 4A-1b Heteroscedasticity -- 4A-1c Specification and Measurement Errors -- 4A-1d Multicollinearity -- 4A-1e Simultaneous Equation Relationships and the Identification Problem -- 4A-2 Nonlinear Regression Models -- 4A-2a Semilogarithmic Transformation -- 4A-2b Double-Log Transformation -- 4A-2c Reciprocal Transformation -- 4A-2d Polynomial Transformation -- Summary -- Exercises -- Chapter 5: Business and Economic Forecasting -- Chapter Preview -- Managerial Challenge: Excess Fiber Optic Capacity at Global Crossing Inc.
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|a 5-1 The Significance of Forecasting -- 5-2 Selecting a Forecasting Technique -- 5-2a Hierarchy of Forecasts -- 5-2b Criteria Used to Select a Forecasting Technique -- 5-2c Evaluating the Accuracy of Forecasting Models -- What Went Right/What Went Wrong: Crocs Shoes -- 5-3 Alternative Forecasting Techniques -- 5-4 Deterministic Trend Analysis -- 5-4a Components of a Time Series -- 5-4b Some Elementary Time-Series Models -- 5-4c Secular Trends -- 5-4d Seasonal Variations -- 5-5 Smoothing Indicators -- 5-5a Moving Averages -- 5-5b First-Order Exponential Smoothing -- 5-6 Barometric Techniques -- 5-6a Leading, Lagging, and Coincident Indicators -- 5-7 Survey and Opinion-Polling Techniques -- 5-7a Forecasting Macroeconomic Activity -- 5-7b Sales Forecasting -- 5-8 Macroeconometric Models -- 5-8a Advantages of Econometric Forecasting Techniques -- 5-8b Single-Equation Models -- 5-8c Multi-Equation Models -- 5-8d Consensus Forecasts: Livingston and Blue Chip Forecaster Surveys -- 5-9 Forecasting with Input-Output Tables -- International Perspectives: Long-Term Sales Forecasting by General Motors in Overseas Markets -- 5-10 Advanced Material: Stochastic Time-series Analysis -- Summary -- Exercises -- Case Exercise: Cruise Ship Arrivals in Alaska -- Case Exercise: Lumber Price Forecast -- Case Exercise: Forecasting in the Global Financial Crisis -- Chapter 6: Managing in the Global Economy -- Chapter Preview -- Managerial Challenge: The Role of the FX Rate in Assessing Foreign Business Opportunity -- 6-1 Introduction -- What Went Right/What Went Wrong: Export Market Pricing at Toyota -- 6-2 Import-Export Sales and Exchange Rates -- 6-2a Foreign Exchange Risk -- International Perspectives: Collapse of Export and Domestic Sales at Cummins Engine -- 6-3 Outsourcing -- 6-4 China Trade Blossoms -- 6-4a China Today.
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|a 6-5 The Market for U.S. Dollars as Foreign Exchange -- 6-5a Import-Export Flows and Transaction Demand for a Currency -- 6-5b The Equilibrium Price of the U.S. Dollar -- 6-5c Speculative Demand, Government Transfers, and Coordinated Intervention -- 6-5d Short-Term Exchange Rate Fluctuations -- 6-6 Determinants of Long-Run Trends in Exchange Rates -- 6-6a The Role of Real Growth Rates -- 6-6b The Role of Real Interest Rates -- 6-6c The Role of Expected Inflation -- 6-7 Purchasing Power Parity -- 6-7a PPP Offers a Better Yardstick of Comparative Size of Business Activity -- What Went Right/What Went Wrong: Big Box U.S. Retailers in China -- 6-7b Relative Purchasing Power Parity -- 6-7c Qualifications of PPP -- 6-7d The Appropriate Use of PPP: An Overview -- What Went Right/What Went Wrong: GM, Toyota, and the Celica GT-S Coupe -- 6-7e Trade-Weighted Exchange Rate Index -- 6-8 International Trade: A Managerial Perspective -- 6-8a Shares of World Trade and Regional Trading Blocs -- 6-8b Comparative Advantage and Free Trade -- 6-8c Import Controls and Protective Tariffs -- 6-8d The Case for Strategic Trade Policy -- 6-8e Increasing Returns -- 6-8f Network Externalities -- 6-9 Free Trade Areas: The European Union and NAFTA -- 6-9a Optimal Currency Areas -- 6-9b Intraregional Trade -- 6-9c Mobility of Labor -- 6-9d Correlated Macroeconomic Shocks -- 6-10 Largest U.S. Trading Partners: The Role of NAFTA -- 6-10a A Comparison of the EU and NAFTA -- 6-10b Gray Markets, Knockoffs, and Parallel Importing -- What Went Right/What Went Wrong: Ford Motor Co. and Exide Batteries: Are Country Managers Here to Stay -- 6-11 Perspectives on the U.S. Trade Deficit -- Summary -- Exercises -- Case Exercise: Predicting the Long-Term Trends in Value of the U.S. Dollar and the Euro -- Case Exercise: Elaborate the Debate on NAFTA.
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|a Chapter 6A: Foreign Exchange Risk Management.
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|a AA701 - Master in Business Administration (MBA)
|z Syllabus Programme
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 650 |
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|a Managerial economics..
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| 650 |
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|a Managerial economics-Problems, exercises, etc.
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| 655 |
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|a Electronic books.
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| 700 |
1 |
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|a Moyer, R. Charles.
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| 700 |
1 |
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|a Harris, Frederick H. deB.
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| 776 |
0 |
8 |
|i Print version:
|a McGuigan, James
|t Managerial Economics : Applications, Strategies and Tactics
|d Mason, OH : Cengage,c2016
|z 9781305506381
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=6351221
|z View fulltext via EzAccess
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| 966 |
0 |
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|a 2021
|b ProQuest Ebook Central
|c UiTM Library
|d Atirah Ruslan
|e Arshad Ayub Graduate Business School (AAGBS)
|f ProQuest
|