Successful Event Management.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Andover :
Cengage,
2019.
|
| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- Cover
- Brief Contents
- Contents
- List of Figures
- List of Case Studies
- Forms for the New Event Manager
- Preface to the Fifth Edition
- Part 1: The Events Business
- Chapter 1: An Introduction to Events
- Introduction
- Definitions and Frameworks
- Categories and Typologies
- Historical Contexts and Precedents
- Characteristics of Events
- Summary
- Evaluation Questions
- References
- Chapter 2: The Market Demand for Events
- Introduction
- Size and Scope of the Events Market
- Determinants and Motivations
- The Structure of Demand for Events
- Summary
- Evaluation Questions
- References
- Chapter 3: The Events Business: Supply and Suppliers
- Introduction
- Governmental Support Infrastructure, Industry Associations and Professional Bodies
- Commercial Event and Event Support Organisations
- Voluntary Bodies and Charities
- Summary
- Evaluation Questions
- References
- Chapter 4: Events in Context
- Introduction
- Social and Community Implications
- Economic Implications
- Political Implications
- Developmental Implications
- Summary
- Evaluation Questions
- References
- Part 2: Managing Events
- Chapter 5: Making a Start and Planning the Event
- Introduction
- Getting Organised
- Organisational Issues in Events of Varying Sizes
- Event Feasibility: Finding and Testing an Idea
- The Screening Process
- Progressing the Idea
- The Planning Process
- Objectives, Environmental Search and Information-Gathering
- Operational Planning and Demand
- Financial Planning
- Marketing Planning
- Getting It Together
- Summary
- Evaluation Questions
- References
- Chapter 6: Financial Management and the Budget
- Introduction
- Objectives and Financial Planning
- Creating a Budget
- The Detailed Budget
- Who Spends What
- Other Sources of Income
- Sponsorship and Public Funding
- Summary.
- Evaluation Questions
- References
- Chapter 7: Event Logistics and Supplies
- Introduction
- Finding the Venue
- Logistics
- Supplies, Transport and Distribution
- Technical Facilities and Resources
- Backdrops and Staging
- Amenities and Cleaning
- Catering and Event Hospitality
- Summary
- Evaluation Questions
- References
- Chapter 8: Marketing and Public Relations for Events
- Introduction
- The Target Market
- How to Influence the Target Market
- The Marketing Plan
- Marketing for a New Event
- Marketing for Repeat Events and New Editions
- Summary
- Evaluation Questions
- References
- Chapter 9: Risk Management and Legalities
- Introduction
- Risk Management
- Plans and Maps
- Legalities and Insurance
- Summary
- Evaluation Questions
- References
- Chapter 10: Event Project Management and Set-Up Issues
- Introduction
- The Event as a Project
- Ticketing and Pre-Booking Issues
- Operational Activities
- Security: Issues, Personnel and a Control Point
- Media Handling
- Rehearsal and Briefings
- Layout of Entrances and Visitor Reception
- Mobility, Accessibility and Inclusivity
- The Event Experience
- Summary
- Evaluation Questions
- References
- Chapter 11: The Organisation Manager and the Team: During the Event
- Introduction
- Organisation
- Organisational Effectiveness
- Staffing: Professional or Volunteer Management?
- Factors Influencing the Number and Type of Staff
- Finding Staff
- Running the Event on the Day
- Organisation and Briefing of Staff, Stewards and Volunteers
- Summary
- Evaluation Questions
- References
- Chapter 12: Close-Down, Evaluation and Legacies
- Introduction
- Close-Down
- Evaluation
- Divestment and Legacies
- The Life Expiry of Events
- Summary
- Evaluation Questions
- References
- Glossary of Events Terms
- Index.