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05525nam a22004453i 4500 |
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EBC6335209 |
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MiAaPQ |
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20210318061024.0 |
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m o d | |
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cr cnu|||||||| |
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210318s2019 xx o ||||0 eng d |
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|a 9781473759138
|q (electronic bk.)
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|z 9781473759114
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|a (MiAaPQ)EBC6335209
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|a (Au-PeEL)EBL6335209
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|a (OCoLC)1202471548
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a GT3405 .S566 2019
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| 082 |
0 |
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|a 394.2068
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| 100 |
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|a Shone, Anton.
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| 245 |
1 |
0 |
|a Successful Event Management.
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| 250 |
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|a 5th ed.
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| 264 |
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1 |
|a Andover :
|b Cengage,
|c 2019.
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|c ©2019.
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| 300 |
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|a 1 online resource (338 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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0 |
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|a Cover -- Brief Contents -- Contents -- List of Figures -- List of Case Studies -- Forms for the New Event Manager -- Preface to the Fifth Edition -- Part 1: The Events Business -- Chapter 1: An Introduction to Events -- Introduction -- Definitions and Frameworks -- Categories and Typologies -- Historical Contexts and Precedents -- Characteristics of Events -- Summary -- Evaluation Questions -- References -- Chapter 2: The Market Demand for Events -- Introduction -- Size and Scope of the Events Market -- Determinants and Motivations -- The Structure of Demand for Events -- Summary -- Evaluation Questions -- References -- Chapter 3: The Events Business: Supply and Suppliers -- Introduction -- Governmental Support Infrastructure, Industry Associations and Professional Bodies -- Commercial Event and Event Support Organisations -- Voluntary Bodies and Charities -- Summary -- Evaluation Questions -- References -- Chapter 4: Events in Context -- Introduction -- Social and Community Implications -- Economic Implications -- Political Implications -- Developmental Implications -- Summary -- Evaluation Questions -- References -- Part 2: Managing Events -- Chapter 5: Making a Start and Planning the Event -- Introduction -- Getting Organised -- Organisational Issues in Events of Varying Sizes -- Event Feasibility: Finding and Testing an Idea -- The Screening Process -- Progressing the Idea -- The Planning Process -- Objectives, Environmental Search and Information-Gathering -- Operational Planning and Demand -- Financial Planning -- Marketing Planning -- Getting It Together -- Summary -- Evaluation Questions -- References -- Chapter 6: Financial Management and the Budget -- Introduction -- Objectives and Financial Planning -- Creating a Budget -- The Detailed Budget -- Who Spends What -- Other Sources of Income -- Sponsorship and Public Funding -- Summary.
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|a Evaluation Questions -- References -- Chapter 7: Event Logistics and Supplies -- Introduction -- Finding the Venue -- Logistics -- Supplies, Transport and Distribution -- Technical Facilities and Resources -- Backdrops and Staging -- Amenities and Cleaning -- Catering and Event Hospitality -- Summary -- Evaluation Questions -- References -- Chapter 8: Marketing and Public Relations for Events -- Introduction -- The Target Market -- How to Influence the Target Market -- The Marketing Plan -- Marketing for a New Event -- Marketing for Repeat Events and New Editions -- Summary -- Evaluation Questions -- References -- Chapter 9: Risk Management and Legalities -- Introduction -- Risk Management -- Plans and Maps -- Legalities and Insurance -- Summary -- Evaluation Questions -- References -- Chapter 10: Event Project Management and Set-Up Issues -- Introduction -- The Event as a Project -- Ticketing and Pre-Booking Issues -- Operational Activities -- Security: Issues, Personnel and a Control Point -- Media Handling -- Rehearsal and Briefings -- Layout of Entrances and Visitor Reception -- Mobility, Accessibility and Inclusivity -- The Event Experience -- Summary -- Evaluation Questions -- References -- Chapter 11: The Organisation Manager and the Team: During the Event -- Introduction -- Organisation -- Organisational Effectiveness -- Staffing: Professional or Volunteer Management? -- Factors Influencing the Number and Type of Staff -- Finding Staff -- Running the Event on the Day -- Organisation and Briefing of Staff, Stewards and Volunteers -- Summary -- Evaluation Questions -- References -- Chapter 12: Close-Down, Evaluation and Legacies -- Introduction -- Close-Down -- Evaluation -- Divestment and Legacies -- The Life Expiry of Events -- Summary -- Evaluation Questions -- References -- Glossary of Events Terms -- Index.
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| 526 |
0 |
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|a BA118 - Diploma in Office Management & Technology
|z Syllabus Programme
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 650 |
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|a Special events-Management.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Parry, Bryn.
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| 776 |
0 |
8 |
|i Print version:
|a Shone, Anton
|t Successful Event Management
|d Andover : Cengage,c2019
|z 9781473759114
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| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=6335209
|z View fulltext via EzAccess
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| 966 |
0 |
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|a 2021
|b ProQuest Ebook Central
|c UiTM Library
|d Intan Nurul 'Ain Mohd Firdaus Kozako
|e Faculty of Business and Management
|f ProQuest
|