Cover Image

ISE EBook Online Access for the Art of Public Speaking.

Bibliographic Details
Main Author: LUCAS.
Format: eBook
Language:English
Published: : McGraw-Hill US Higher Ed ISE, 2019.
Edition:13th ed.
Subjects:
Electronic books.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • About the Author
  • Brief Contents
  • Contents
  • A Note from the Author
  • Highlights of the Thirteenth Edition
  • McGraw-Hill Connect and Instructor Resources
  • Acknowledgments
  • Reviewers, Contributors, and Symposia Participants
  • Part One Speaking and Listening
  • Chapter 1 Speaking in Public
  • The Power of Public Speaking
  • The Tradition of Public Speaking
  • Similarities Between Public Speaking and Conversation
  • Differences Between Public Speaking and Conversation
  • Developing Confidence: Your Speech Class
  • Nervousness Is Normal
  • Dealing with Nervousness
  • Public Speaking and Critical Thinking
  • The Speech Communication Process
  • Speaker
  • Message
  • Channel
  • Listener
  • Feedback
  • Interference
  • Situation
  • The Speech Communication Process: Example with Commentary
  • Public Speaking in a Multicultural World
  • Cultural Diversity in the Modern World
  • Cultural Diversity and Public Speaking
  • Avoiding Ethnocentrism
  • Chapter 2 Ethics and Public Speaking
  • The Importance of Ethics
  • Guidelines for Ethical Speaking
  • Make Sure Your Goals Are Ethically Sound
  • Be Fully Prepared for Each Speech
  • Be Honest in What You Say
  • Avoid Name-Calling and Other Forms of Abusive Language
  • Put Ethical Principles into Practice
  • Plagiarism
  • Global Plagiarism
  • Patchwork Plagiarism
  • Incremental Plagiarism
  • Plagiarism and the Internet
  • Guidelines for Ethical Listening
  • Be Courteous and Attentive
  • Avoid Prejudging the Speaker
  • Maintain the Free and Open Expression of Ideas
  • Chapter 3 Listening
  • Listening Is Important
  • Listening and Critical Thinking
  • Four Causes of Poor Listening
  • Not Concentrating
  • Listening Too Hard
  • Jumping to Conclusions
  • Focusing on Delivery and Personal Appearance
  • How to Become a Better Listener
  • Take Listening Seriously.
  • Be an Active Listener
  • Resist Distractions
  • Don't Be Diverted by Appearance or Delivery
  • Suspend Judgment
  • Focus Your Listening
  • Develop Note-Taking Skills
  • Chapter 4 Giving Your First Speech
  • Preparing Your Speech
  • Developing the Speech
  • Organizing the Speech
  • Delivering Your Speech
  • Speaking Extemporaneously
  • Rehearsing the Speech
  • Presenting the Speech
  • Sample Speeches with Commentary
  • Part Two Speech Preparation: Getting Started
  • Chapter 5 Selecting a Topic and a Purpose
  • Choosing a Topic
  • Topics You Know a Lot About
  • Topics You Want to Know More About
  • Brainstorming for Topics
  • Determining the General Purpose
  • Determining the Specific Purpose
  • Tips for Formulating the Specific Purpose Statement
  • Questions to Ask About Your Specific Purpose
  • Phrasing the Central Idea
  • What Is the Central Idea?
  • Guidelines for the Central Idea
  • Chapter 6 Analyzing the Audience
  • Audience-Centeredness
  • Your Classmates as an Audience
  • The Psychology of Audiences
  • Demographic Audience Analysis
  • Age
  • Religion
  • Racial, Ethnic, and Cultural Background
  • Gender and Sexual Orientation
  • Group Membership
  • Situational Audience Analysis
  • Size
  • Physical Setting
  • Disposition Toward the Topic
  • Disposition Toward the Speaker
  • Disposition Toward the Occasion
  • Getting Information About the Audience
  • Adapting to the Audience
  • Audience Adaptation Before the Speech
  • Audience Adaptation During the Speech
  • Chapter 7 Gathering Materials
  • Using Your Own Knowledge and Experience
  • Doing Library Research
  • Librarians
  • The Catalogue
  • Reference Works
  • Newspaper and Periodical Databases
  • Academic Databases
  • Searching the Internet
  • Search Engines
  • Specialized Research Resources
  • Evaluating Internet Documents
  • Interviewing
  • Before the Interview
  • During the Interview.
  • After the Interview
  • Tips for Doing Research
  • Start Early
  • Make a Preliminary Bibliography
  • Take Notes Efficiently
  • Think About Your Materials as You Research
  • Chapter 8 Supporting Your Ideas
  • Examples
  • Brief Examples
  • Extended Examples
  • Hypothetical Examples
  • Tips for Using Examples
  • Statistics
  • Understanding Statistics
  • Tips for Using Statistics
  • Testimony
  • Expert Testimony
  • Peer Testimony
  • Quoting Versus Paraphrasing
  • Tips for Using Testimony
  • Citing Sources Orally
  • Part Three Speech Preparation: Organizing and Outlining
  • Chapter 9 Organizing the Body of the Speech
  • Organization Is Important
  • Main Points
  • Number of Main Points
  • Strategic Order of Main Points
  • Tips for Preparing Main Points
  • Supporting Materials
  • Connectives
  • Transitions
  • Internal Previews
  • Internal Summaries
  • Signposts
  • Chapter 10 Beginning and Ending the Speech
  • The Introduction
  • Get Attention and Interest
  • Reveal the Topic
  • Establish Credibility and Goodwill
  • Preview the Body of the Speech
  • Sample Introduction with Commentary
  • Tips for the Introduction
  • The Conclusion
  • Signal the End of the Speech
  • Reinforce the Central Idea
  • Sample Conclusion with Commentary
  • Tips for the Conclusion
  • Chapter 11 Outlining the Speech
  • The Preparation Outline
  • Guidelines for the Preparation Outline
  • Sample Preparation Outline with Commentary
  • The Speaking Outline
  • Guidelines for the Speaking Outline
  • Sample Speaking Outline with Commentary
  • Part Four Presenting the Speech
  • Chapter 12 Using Language
  • Meanings of Words
  • Using Language Accurately
  • Using Language Clearly
  • Use Familiar Words
  • Choose Concrete Words
  • Eliminate Clutter
  • Using Language Vividly
  • Imagery
  • Rhythm
  • Using Language Appropriately
  • Appropriateness to the Occasion
  • Appropriateness to the Audience.
  • Appropriateness to the Topic
  • Appropriateness to the Speaker
  • A Note on Inclusive Language
  • Chapter 13 Delivery
  • What Is Good Delivery?
  • Methods of Delivery
  • Reading from a Manuscript
  • Reciting from Memory
  • Speaking Impromptu
  • Speaking Extemporaneously
  • The Speaker's Voice
  • Volume
  • Pitch
  • Rate
  • Pauses
  • Vocal Variety
  • Pronunciation
  • Articulation
  • Dialect
  • The Speaker's Body
  • Personal Appearance
  • Movement
  • Gestures
  • Eye Contact
  • Practicing Delivery
  • Answering Audience Questions
  • Preparing for the Question-and-Answer Session
  • Managing the Question-and-Answer Session
  • Chapter 14 Using Visual Aids
  • Kinds of Visual Aids
  • Objects and Models
  • Photographs and Drawings
  • Graphs
  • Charts
  • Video
  • The Speaker
  • Presentation Technology
  • Pluses and Minuses of Presentation Technology
  • Planning to Use Presentation Technology
  • Guidelines for Preparing Visual Aids
  • Prepare Visual Aids Well in Advance
  • Keep Visual Aids Simple
  • Make Sure Visual Aids Are Large Enough
  • Use a Limited Amount of Text
  • Use Fonts Effectively
  • Use Color Effectively
  • Use Images Strategically
  • Guidelines for Presenting Visual Aids
  • Display Visual Aids Where Listeners Can See Them
  • Avoid Passing Visual Aids Among the Audience
  • Display Visual Aids Only While Discussing Them
  • Explain Visual Aids Clearly and Concisely
  • Talk to Your Audience, Not to Your Visual Aid
  • Practice with Your Visual Aids
  • Check the Room and Equipment
  • Part Five Varieties of Public Speaking
  • Chapter 15 Speaking to Inform
  • Types of Informative Speeches: Analysis and Organization
  • Speeches About Objects
  • Speeches About Processes
  • Speeches About Events
  • Speeches About Concepts
  • Guidelines for Informative Speaking
  • Don't Overestimate What the Audience Knows
  • Relate the Subject Directly to the Audience.
  • Don't Be Too Technical
  • Avoid Abstractions
  • Personalize Your Ideas
  • Be Creative
  • Sample Speech with Commentary
  • Chapter 16 Speaking to Persuade
  • The Importance of Persuasion
  • Ethics and Persuasion
  • The Psychology of Persuasion
  • The Challenge of Persuasive Speaking
  • How Listeners Process Persuasive Messages
  • The Target Audience
  • Persuasive Speeches on Questions of Fact
  • What Are Questions of Fact?
  • Analyzing Questions of Fact
  • Organizing Speeches on Questions of Fact
  • Persuasive Speeches on Questions of Value
  • What Are Questions of Value?
  • Analyzing Questions of Value
  • Organizing Speeches on Questions of Value
  • Persuasive Speeches on Questions of Policy
  • What Are Questions of Policy?
  • Types of Speeches on Questions of Policy
  • Analyzing Questions of Policy
  • Organizing Speeches on Questions of Policy
  • Sample Speech with Commentary
  • Chapter 17 Methods of Persuasion
  • Building Credibility
  • Factors of Credibility
  • Types of Credibility
  • Enhancing Your Credibility
  • Using Evidence
  • How Evidence Works: A Case Study
  • Tips for Using Evidence
  • Reasoning
  • Reasoning from Specific Instances
  • Reasoning from Principle
  • Causal Reasoning
  • Analogical Reasoning
  • Fallacies
  • Appealing to Emotions
  • What Are Emotional Appeals?
  • Generating Emotional Appeal
  • Ethics and Emotional Appeal
  • Sample Speech with Commentary
  • Chapter 18 Speaking on Special Occasions
  • Speeches of Introduction
  • Speeches of Presentation
  • Speeches of Acceptance
  • Commemorative Speeches
  • Chapter 19 Presenting Your Speech Online
  • The Special Nature of the Online Environment
  • Kinds of Online Speeches
  • Guidelines for Online Speaking
  • Control the Visual Environment
  • Adapt Your Nonverbal Communication
  • Adjust Your Pacing
  • Don't Forget Your Audience
  • Practice, Practice, Practice.
  • The Technology of Real-Time Online Speeches.

Similar Items