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|a 808.51
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|a LUCAS.
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|a ISE EBook Online Access for the Art of Public Speaking.
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|a 13th ed.
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|a :
|b McGraw-Hill US Higher Ed ISE,
|c 2019.
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|c ©2020.
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|a 1 online resource (619 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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|a Cover -- Title Page -- Copyright Page -- About the Author -- Brief Contents -- Contents -- A Note from the Author -- Highlights of the Thirteenth Edition -- McGraw-Hill Connect and Instructor Resources -- Acknowledgments -- Reviewers, Contributors, and Symposia Participants -- Part One Speaking and Listening -- Chapter 1 Speaking in Public -- The Power of Public Speaking -- The Tradition of Public Speaking -- Similarities Between Public Speaking and Conversation -- Differences Between Public Speaking and Conversation -- Developing Confidence: Your Speech Class -- Nervousness Is Normal -- Dealing with Nervousness -- Public Speaking and Critical Thinking -- The Speech Communication Process -- Speaker -- Message -- Channel -- Listener -- Feedback -- Interference -- Situation -- The Speech Communication Process: Example with Commentary -- Public Speaking in a Multicultural World -- Cultural Diversity in the Modern World -- Cultural Diversity and Public Speaking -- Avoiding Ethnocentrism -- Chapter 2 Ethics and Public Speaking -- The Importance of Ethics -- Guidelines for Ethical Speaking -- Make Sure Your Goals Are Ethically Sound -- Be Fully Prepared for Each Speech -- Be Honest in What You Say -- Avoid Name-Calling and Other Forms of Abusive Language -- Put Ethical Principles into Practice -- Plagiarism -- Global Plagiarism -- Patchwork Plagiarism -- Incremental Plagiarism -- Plagiarism and the Internet -- Guidelines for Ethical Listening -- Be Courteous and Attentive -- Avoid Prejudging the Speaker -- Maintain the Free and Open Expression of Ideas -- Chapter 3 Listening -- Listening Is Important -- Listening and Critical Thinking -- Four Causes of Poor Listening -- Not Concentrating -- Listening Too Hard -- Jumping to Conclusions -- Focusing on Delivery and Personal Appearance -- How to Become a Better Listener -- Take Listening Seriously.
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|a Be an Active Listener -- Resist Distractions -- Don't Be Diverted by Appearance or Delivery -- Suspend Judgment -- Focus Your Listening -- Develop Note-Taking Skills -- Chapter 4 Giving Your First Speech -- Preparing Your Speech -- Developing the Speech -- Organizing the Speech -- Delivering Your Speech -- Speaking Extemporaneously -- Rehearsing the Speech -- Presenting the Speech -- Sample Speeches with Commentary -- Part Two Speech Preparation: Getting Started -- Chapter 5 Selecting a Topic and a Purpose -- Choosing a Topic -- Topics You Know a Lot About -- Topics You Want to Know More About -- Brainstorming for Topics -- Determining the General Purpose -- Determining the Specific Purpose -- Tips for Formulating the Specific Purpose Statement -- Questions to Ask About Your Specific Purpose -- Phrasing the Central Idea -- What Is the Central Idea? -- Guidelines for the Central Idea -- Chapter 6 Analyzing the Audience -- Audience-Centeredness -- Your Classmates as an Audience -- The Psychology of Audiences -- Demographic Audience Analysis -- Age -- Religion -- Racial, Ethnic, and Cultural Background -- Gender and Sexual Orientation -- Group Membership -- Situational Audience Analysis -- Size -- Physical Setting -- Disposition Toward the Topic -- Disposition Toward the Speaker -- Disposition Toward the Occasion -- Getting Information About the Audience -- Adapting to the Audience -- Audience Adaptation Before the Speech -- Audience Adaptation During the Speech -- Chapter 7 Gathering Materials -- Using Your Own Knowledge and Experience -- Doing Library Research -- Librarians -- The Catalogue -- Reference Works -- Newspaper and Periodical Databases -- Academic Databases -- Searching the Internet -- Search Engines -- Specialized Research Resources -- Evaluating Internet Documents -- Interviewing -- Before the Interview -- During the Interview.
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|a After the Interview -- Tips for Doing Research -- Start Early -- Make a Preliminary Bibliography -- Take Notes Efficiently -- Think About Your Materials as You Research -- Chapter 8 Supporting Your Ideas -- Examples -- Brief Examples -- Extended Examples -- Hypothetical Examples -- Tips for Using Examples -- Statistics -- Understanding Statistics -- Tips for Using Statistics -- Testimony -- Expert Testimony -- Peer Testimony -- Quoting Versus Paraphrasing -- Tips for Using Testimony -- Citing Sources Orally -- Part Three Speech Preparation: Organizing and Outlining -- Chapter 9 Organizing the Body of the Speech -- Organization Is Important -- Main Points -- Number of Main Points -- Strategic Order of Main Points -- Tips for Preparing Main Points -- Supporting Materials -- Connectives -- Transitions -- Internal Previews -- Internal Summaries -- Signposts -- Chapter 10 Beginning and Ending the Speech -- The Introduction -- Get Attention and Interest -- Reveal the Topic -- Establish Credibility and Goodwill -- Preview the Body of the Speech -- Sample Introduction with Commentary -- Tips for the Introduction -- The Conclusion -- Signal the End of the Speech -- Reinforce the Central Idea -- Sample Conclusion with Commentary -- Tips for the Conclusion -- Chapter 11 Outlining the Speech -- The Preparation Outline -- Guidelines for the Preparation Outline -- Sample Preparation Outline with Commentary -- The Speaking Outline -- Guidelines for the Speaking Outline -- Sample Speaking Outline with Commentary -- Part Four Presenting the Speech -- Chapter 12 Using Language -- Meanings of Words -- Using Language Accurately -- Using Language Clearly -- Use Familiar Words -- Choose Concrete Words -- Eliminate Clutter -- Using Language Vividly -- Imagery -- Rhythm -- Using Language Appropriately -- Appropriateness to the Occasion -- Appropriateness to the Audience.
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|a Appropriateness to the Topic -- Appropriateness to the Speaker -- A Note on Inclusive Language -- Chapter 13 Delivery -- What Is Good Delivery? -- Methods of Delivery -- Reading from a Manuscript -- Reciting from Memory -- Speaking Impromptu -- Speaking Extemporaneously -- The Speaker's Voice -- Volume -- Pitch -- Rate -- Pauses -- Vocal Variety -- Pronunciation -- Articulation -- Dialect -- The Speaker's Body -- Personal Appearance -- Movement -- Gestures -- Eye Contact -- Practicing Delivery -- Answering Audience Questions -- Preparing for the Question-and-Answer Session -- Managing the Question-and-Answer Session -- Chapter 14 Using Visual Aids -- Kinds of Visual Aids -- Objects and Models -- Photographs and Drawings -- Graphs -- Charts -- Video -- The Speaker -- Presentation Technology -- Pluses and Minuses of Presentation Technology -- Planning to Use Presentation Technology -- Guidelines for Preparing Visual Aids -- Prepare Visual Aids Well in Advance -- Keep Visual Aids Simple -- Make Sure Visual Aids Are Large Enough -- Use a Limited Amount of Text -- Use Fonts Effectively -- Use Color Effectively -- Use Images Strategically -- Guidelines for Presenting Visual Aids -- Display Visual Aids Where Listeners Can See Them -- Avoid Passing Visual Aids Among the Audience -- Display Visual Aids Only While Discussing Them -- Explain Visual Aids Clearly and Concisely -- Talk to Your Audience, Not to Your Visual Aid -- Practice with Your Visual Aids -- Check the Room and Equipment -- Part Five Varieties of Public Speaking -- Chapter 15 Speaking to Inform -- Types of Informative Speeches: Analysis and Organization -- Speeches About Objects -- Speeches About Processes -- Speeches About Events -- Speeches About Concepts -- Guidelines for Informative Speaking -- Don't Overestimate What the Audience Knows -- Relate the Subject Directly to the Audience.
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|a Don't Be Too Technical -- Avoid Abstractions -- Personalize Your Ideas -- Be Creative -- Sample Speech with Commentary -- Chapter 16 Speaking to Persuade -- The Importance of Persuasion -- Ethics and Persuasion -- The Psychology of Persuasion -- The Challenge of Persuasive Speaking -- How Listeners Process Persuasive Messages -- The Target Audience -- Persuasive Speeches on Questions of Fact -- What Are Questions of Fact? -- Analyzing Questions of Fact -- Organizing Speeches on Questions of Fact -- Persuasive Speeches on Questions of Value -- What Are Questions of Value? -- Analyzing Questions of Value -- Organizing Speeches on Questions of Value -- Persuasive Speeches on Questions of Policy -- What Are Questions of Policy? -- Types of Speeches on Questions of Policy -- Analyzing Questions of Policy -- Organizing Speeches on Questions of Policy -- Sample Speech with Commentary -- Chapter 17 Methods of Persuasion -- Building Credibility -- Factors of Credibility -- Types of Credibility -- Enhancing Your Credibility -- Using Evidence -- How Evidence Works: A Case Study -- Tips for Using Evidence -- Reasoning -- Reasoning from Specific Instances -- Reasoning from Principle -- Causal Reasoning -- Analogical Reasoning -- Fallacies -- Appealing to Emotions -- What Are Emotional Appeals? -- Generating Emotional Appeal -- Ethics and Emotional Appeal -- Sample Speech with Commentary -- Chapter 18 Speaking on Special Occasions -- Speeches of Introduction -- Speeches of Presentation -- Speeches of Acceptance -- Commemorative Speeches -- Chapter 19 Presenting Your Speech Online -- The Special Nature of the Online Environment -- Kinds of Online Speeches -- Guidelines for Online Speaking -- Control the Visual Environment -- Adapt Your Nonverbal Communication -- Adjust Your Pacing -- Don't Forget Your Audience -- Practice, Practice, Practice.
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|a The Technology of Real-Time Online Speeches.
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| 526 |
0 |
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|a AS201 - Bachelor of Science (Hons.) Biology
|z Syllabus Programme
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 655 |
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4 |
|a Electronic books.
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| 776 |
0 |
8 |
|i Print version:
|a LUCAS
|t ISE EBook Online Access for the Art of Public Speaking
|d : McGraw-Hill US Higher Ed ISE,c2019
|z 9781260548099
|
| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=6212536
|z View fulltext via EzAccess
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| 966 |
0 |
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|a 2021
|b ProQuest Ebook Central
|c UiTM Library
|d Mohd Fadhli Samsudin
|e Faculty of Applied Sciences
|f ProQuest
|