Marketing Strategy and Competitive Positioning, 7th Edition.
Marketing Strategy and Competitive Positioning 7e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Harlow, United Kingdom :
Pearson Education, Limited,
2020.
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| Edition: | 7th ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Summary: | Marketing Strategy and Competitive Positioning 7e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.The book is primarily about creating and. |
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| Physical Description: | 1 online resource (618 pages) |
| ISBN: | 9781292276571 |