Hooley, G., Nicoulaud, B., Rudd, J., & Lee, N. (2020). Marketing Strategy and Competitive Positioning, 7th Edition (7th ed.). Harlow, United Kingdom: Pearson Education, Limited.
Chicago Style CitationHooley, Graham., Brigitte Nicoulaud, John Rudd, and Nick Lee. Marketing Strategy and Competitive Positioning, 7th Edition. 7th ed. Harlow, United Kingdom: Pearson Education, Limited, 2020.
MLA CitationHooley, Graham., Brigitte Nicoulaud, John Rudd, and Nick Lee. Marketing Strategy and Competitive Positioning, 7th Edition. 7th ed. Harlow, United Kingdom: Pearson Education, Limited, 2020.
Warning: These citations may not always be 100% accurate.