Cover Image

Introduction to Electronic Commerce and Social Commerce.

Bibliographic Details
Main Author: Turban, Efraim.
Other Authors: Whiteside, Judy., King, David., Outland, Jon.
Format: eBook
Language:English
Published: Cham : Springer International Publishing AG, 2017.
Edition:4th ed.
Series:Springer Texts in Business and Economics Ser.
Subjects:
Business.
Electronic books.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Intro
  • Preface
  • What's New in This Edition?
  • Chapters with Major Changes
  • Chapters with Less Significant Changes
  • Online Files
  • Features of this Book
  • Managerial Orientation
  • Social Media and Commerce Orientation
  • Real-World Orientation
  • Solid Theoretical Background
  • Most Current Cutting-Edge Topics
  • Integrated Systems
  • Global Perspective
  • Online Support
  • Links
  • User-Friendliness
  • Organization of the Book
  • Book's Learning Outcomes
  • How this Book Differs from Electronic Commerce Eighth Edition (EC 2015) from Springer
  • Pedagogical Features and Learning Aids
  • Supplementary Materials
  • Acknowledgments
  • Contents
  • Part I: Introduction to E-Commerce and E-Marketplaces
  • 1: Overview of Electronic Commerce and Social Commerce
  • Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise
  • The Problem
  • The Solution: Going Digital and Social
  • The Electronic Commerce Initiatives
  • Online Store
  • The eGift Card Program
  • Loyalty Program
  • Mobile Payments
  • Social Media Projects
  • Exploiting Collective Intelligence
  • Starbucks' Activities on Facebook
  • Starbucks' Presence on LinkedIn and Google+
  • Starbucks' Activities on Twitter
  • Starbucks' Activities on YouTube, Flickr, Pinterest, and Instagram
  • Starbucks Digital Network
  • Early Adoption of Foursquare: A Failure
  • The Results
  • 1.1 Electronic Commerce: Definitions and Concepts
  • Defining Electronic Commerce
  • Defining E-Business
  • Major EC Concepts
  • Pure Versus Partial EC
  • EC Organizations
  • Electronic Markets and Networks
  • SECTION 1.1 REVIEW QUESTIONS
  • 1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History
  • The Content and Framework of E-Commerce
  • An EC Framework
  • Classification of EC by the Nature of the  Transactions and the Relationships Among Participants.
  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Business (C2B)
  • Intrabusiness EC
  • Business-to-Employees (B2E)
  • Consumer-to-Consumer (C2C)
  • Collaborative Commerce
  • E-Government
  • A Brief History of EC
  • The Global Nature of EC
  • The Interdisciplinary Nature of EC
  • The Google Revolution
  • Cyber Monday, Singles' Day
  • Social Commerce
  • EC Failures
  • EC Successes
  • Case 1.1: EC Application Net-A-­Porter: Dress For Success
  • The Opportunity
  • The Solution
  • The Results
  • SECTION 1.2 REVIEW QUESTIONS
  • 1.3 Drivers and Benefits of E-Commerce
  • The Drivers of E-Commerce
  • The Benefits of E-Commerce
  • Opportunities for Entrepreneurs
  • EC as a Provider of Efficiency, Effectiveness, and Competitive Advantage
  • SECTION 1.3 REVIEW QUESTIONS
  • 1.4 Social Computing and Commerce
  • Social Computing
  • Web 2.0
  • Social Media
  • The Difference Between Social Media and Web 2.0
  • Social Networks and Social Network Services
  • Social Networking Services
  • Social Networking
  • Enterprise Social Networks
  • Social Commerce
  • The Major Tools of Web 2.0
  • SECTION 1.4 REVIEW QUESTIONS
  • 1.5 The Digital and Social Worlds: Economy, Enterprises, and Society
  • The Digital Economy
  • Sharing Economy
  • Sharing Economy and E-Commerce
  • The Social Impact
  • The Apps Society
  • The Digital Enterprise
  • Smart and Intelligent Enterprise Systems
  • Smart Computing and Integrated Expertise
  • The Social Business (Enterprise)
  • The Social Business Forum's Definition
  • IBM's Approach
  • The Social Enterprise
  • The Digital Revolution and Society
  • Disruptive Impacts
  • The Social Customer
  • SECTION 1.5 REVIEW QUESTIONS
  • 1.6 Electronic Commerce Business Models
  • The Structure and Properties of Business Models
  • Revenue Models
  • Innovative Revenue Models for Individuals
  • Value Proposition.
  • Functions of a Business Model
  • Typical EC Business Models
  • Classification of Business Models in E-Commerce
  • SECTION 1.6 REVIEW QUESTIONS
  • 1.7 The Limitations, Impacts, and the Future of E-commerce
  • The Limitations and Barriers of EC
  • Ethical Issues
  • Overcoming the Barriers
  • Why Study E-Commerce?
  • The Future of EC
  • SECTION 1.7 REVIEW QUESTIONS
  • 1.8 Overview of This Book
  • Part I: Introduction to E-Commerce and E-Marketplaces
  • Part II: EC Applications
  • Part III: Emerging EC Delivery Platforms
  • Part IV: EC Support Services
  • Part V: EC Strategy and Implementation
  • Online Mini Tutorials
  • Online Supplements
  • Managerial Issues
  • Summary
  • Key Terms
  • Discussion Questions
  • Topics for Class Discussion and Debates
  • Internet Exercises
  • Team Assignments and Projects
  • Closing Case: E-Commerce at the National Football League (NFL)
  • Selling Online
  • Selling in China
  • Information, News, and Social Commerce
  • Videos and Fantasy Games
  • Smartphone Experience
  • Wireless Applications in Stadiums
  • Other Applications
  • Online Resources
  • Online Files
  • References
  • 2: E-Commerce: Mechanisms, Platforms, and Tools
  • Opening Case: Pinterest-A New Kid on the E-Commerce Block
  • The Opportunity
  • The Solution
  • The Business and Revenue Models
  • Yang's Suggestions
  • Selling Data for Market Research and Analysis
  • Other Suggestions for Doing Business on Pinterest
  • Using Pinterest for Advertising and Marketing
  • Results and Managerial Issues
  • Legal Concerns
  • The Competition
  • Conclusion
  • 2.1 Electronic Commerce Mechanisms: An Overview
  • EC Activities and Support Mechanisms
  • The Online Purchasing Process
  • Section 2.1 Review Questions
  • 2.2 E-Marketplaces
  • Electronic Markets
  • The Components and Participants in E-Marketplaces
  • Disintermediation and Reintermediation.
  • Case 2.1: EC Application How Blue Nile Inc. Is Changing the Jewelry Industry
  • The Opportunity
  • The Results
  • Types of E-Marketplaces
  • Private E-Marketplaces
  • Public E-Marketplaces
  • Section 2.2 Review Questions
  • 2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals
  • Webstores
  • Microsites
  • Electronic Malls
  • Web (Information) Portals
  • Types of Portals
  • The Roles and Value of Intermediaries in E-Marketplaces
  • Brokers
  • Distributors in B2B
  • Section 2.3 Review Questions
  • 2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts
  • Electronic Catalogs
  • EC Search Activities, Types, and Engines
  • Types of EC Searches
  • Search Engines
  • Voice-Powered Search
  • Video and Mobile Search
  • Mobile Search
  • Visual Shopping Search Engine
  • Social Network Search Engines
  • Shopping Carts
  • Product Configuration (Self-Customization)
  • Questions and Answers Online
  • Section 2.4 Review Questions
  • 2.5 Auctions, Bartering, and Negotiating Online
  • Definition and Characteristics
  • Dynamic Pricing
  • Traditional Auctions Versus E-Auctions
  • Limitations of Traditional Off-Line Auctions
  • Electronic Auctions
  • Types of Auctions
  • One Buyer, One Seller
  • One Seller, Many Potential Buyers
  • One Buyer, Many Potential Sellers
  • Reverse Auctions
  • The Name-Your-Own-Price Model
  • Many Sellers, Many Buyers
  • Penny Auctions
  • Benefits of E-Auctions
  • Limitations of E-Auctions
  • Minimal Security
  • Possibility of Fraud
  • Limited Participation
  • Online Bartering
  • Online Negotiating
  • Section 2.5 Review Questions
  • 2.6 Virtual Communities and Social Networks
  • Characteristics of Traditional Online Communities and Their Classification
  • Classifications of Virtual Communities
  • Public Versus Private Communities
  • Classification Categories
  • Social Network Service Sites.
  • A Definition and Basic Information
  • A Global Phenomenon
  • Representative Capabilities and Services Provided by Social Network Sites
  • Business-Oriented Public Social Networks
  • Some Capabilities of Business-Oriented Networks
  • Case 2.2: EC Application Craigslist: The Ultimate Online Classified Community
  • Concerns About Craigslist
  • Private (or Enterprise) Social Networks
  • Business Models and Services Related to Social Networking
  • Mobile Social Commerce
  • Mobile Social Networking
  • Mobile Enterprise Networks
  • Examples of Social Mobile Commerce Applications
  • Recent Innovative Tools and Platforms for Social Networking
  • Mobile Community Activities
  • Section 2.6 Review Questions
  • 2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing
  • Augmented Reality
  • Applications in E-Commerce
  • Applications in Social Gaming
  • Virtual Reality (VR)
  • Comparing AR and VR
  • Crowdsourcing
  • Definitions and Major Concepts
  • The Process of Crowdsourcing
  • Benefits of Crowdsourcing
  • Uses of Crowdsourcing in E-Commerce
  • Section 2.7 Review Questions
  • 2.8 The Future: Web 3.0, Web 4.0, and Web 5.0
  • Web 3.0: What Does the Future Hold?
  • Web 3.0 and the Semantic Web
  • Concerns
  • The Technological Environment
  • Web 4.0
  • Web 5.0
  • Section 2.8 Review Questions
  • Managerial Issues
  • Summary
  • Key Terms
  • Discussion Questions
  • Topics for Class Discussion and Debates
  • Internet Exercises
  • Team Assignments and Projects
  • Closing Case: Madagascar's Port Modernizes Customs with TradeNet
  • The Problem
  • The Business Process
  • The Solution
  • What Is TradeNet?
  • The Integrated System
  • The Results
  • Online Files
  • REFERENCES
  • Part II: E-Commerce Major Applications
  • 3: Retailing in Electronic Commerce: Products and Services
  • Opening Case: Amazon.com-The King of E-Tailing
  • The Problem.
  • The Solution: Innovations and Reaching Out to Customers.

Similar Items