Cover Image

Introduction to Electronic Commerce and Social Commerce.

Bibliographic Details
Main Author: Turban, Efraim.
Other Authors: Whiteside, Judy., King, David., Outland, Jon.
Format: eBook
Language:English
Published: Cham : Springer International Publishing AG, 2017.
Edition:4th ed.
Series:Springer Texts in Business and Economics Ser.
Subjects:
Business.
Electronic books.
Online Access:View fulltext via EzAccess
LEADER 11669nam a22005413i 4500
001 EBC5595997
003 MiAaPQ
005 20210318061024.0
006 m o d |
007 cr cnu||||||||
008 210318s2017 xx o ||||0 eng d
020 |a 9783319500911  |q (electronic bk.) 
020 |z 9783319500904 
035 |a (MiAaPQ)EBC5595997 
035 |a (Au-PeEL)EBL5595997 
035 |a (OCoLC)986222002 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF4999.2  |b .T87 2017 
082 0 |a 650 
100 1 |a Turban, Efraim. 
245 1 0 |a Introduction to Electronic Commerce and Social Commerce. 
250 |a 4th ed. 
264 1 |a Cham :  |b Springer International Publishing AG,  |c 2017. 
264 4 |c ©2017. 
300 |a 1 online resource (446 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Springer Texts in Business and Economics Ser. 
505 0 |a Intro -- Preface -- What's New in This Edition? -- Chapters with Major Changes -- Chapters with Less Significant Changes -- Online Files -- Features of this Book -- Managerial Orientation -- Social Media and Commerce Orientation -- Real-World Orientation -- Solid Theoretical Background -- Most Current Cutting-Edge Topics -- Integrated Systems -- Global Perspective -- Online Support -- Links -- User-Friendliness -- Organization of the Book -- Book's Learning Outcomes -- How this Book Differs from Electronic Commerce Eighth Edition (EC 2015) from Springer -- Pedagogical Features and Learning Aids -- Supplementary Materials -- Acknowledgments -- Contents -- Part I: Introduction to E-Commerce and E-Marketplaces -- 1: Overview of Electronic Commerce and Social Commerce -- Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise -- The Problem -- The Solution: Going Digital and Social -- The Electronic Commerce Initiatives -- Online Store -- The eGift Card Program -- Loyalty Program -- Mobile Payments -- Social Media Projects -- Exploiting Collective Intelligence -- Starbucks' Activities on Facebook -- Starbucks' Presence on LinkedIn and Google+ -- Starbucks' Activities on Twitter -- Starbucks' Activities on YouTube, Flickr, Pinterest, and Instagram -- Starbucks Digital Network -- Early Adoption of Foursquare: A Failure -- The Results -- 1.1 Electronic Commerce: Definitions and Concepts -- Defining Electronic Commerce -- Defining E-Business -- Major EC Concepts -- Pure Versus Partial EC -- EC Organizations -- Electronic Markets and Networks -- SECTION 1.1 REVIEW QUESTIONS -- 1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History -- The Content and Framework of E-Commerce -- An EC Framework -- Classification of EC by the Nature of the  Transactions and the Relationships Among Participants. 
505 8 |a Business-to-Business (B2B) -- Business-to-Consumer (B2C) -- Consumer-to-Business (C2B) -- Intrabusiness EC -- Business-to-Employees (B2E) -- Consumer-to-Consumer (C2C) -- Collaborative Commerce -- E-Government -- A Brief History of EC -- The Global Nature of EC -- The Interdisciplinary Nature of EC -- The Google Revolution -- Cyber Monday, Singles' Day -- Social Commerce -- EC Failures -- EC Successes -- Case 1.1: EC Application Net-A-­Porter: Dress For Success -- The Opportunity -- The Solution -- The Results -- SECTION 1.2 REVIEW QUESTIONS -- 1.3 Drivers and Benefits of E-Commerce -- The Drivers of E-Commerce -- The Benefits of E-Commerce -- Opportunities for Entrepreneurs -- EC as a Provider of Efficiency, Effectiveness, and Competitive Advantage -- SECTION 1.3 REVIEW QUESTIONS -- 1.4 Social Computing and Commerce -- Social Computing -- Web 2.0 -- Social Media -- The Difference Between Social Media and Web 2.0 -- Social Networks and Social Network Services -- Social Networking Services -- Social Networking -- Enterprise Social Networks -- Social Commerce -- The Major Tools of Web 2.0 -- SECTION 1.4 REVIEW QUESTIONS -- 1.5 The Digital and Social Worlds: Economy, Enterprises, and Society -- The Digital Economy -- Sharing Economy -- Sharing Economy and E-Commerce -- The Social Impact -- The Apps Society -- The Digital Enterprise -- Smart and Intelligent Enterprise Systems -- Smart Computing and Integrated Expertise -- The Social Business (Enterprise) -- The Social Business Forum's Definition -- IBM's Approach -- The Social Enterprise -- The Digital Revolution and Society -- Disruptive Impacts -- The Social Customer -- SECTION 1.5 REVIEW QUESTIONS -- 1.6 Electronic Commerce Business Models -- The Structure and Properties of Business Models -- Revenue Models -- Innovative Revenue Models for Individuals -- Value Proposition. 
505 8 |a Functions of a Business Model -- Typical EC Business Models -- Classification of Business Models in E-Commerce -- SECTION 1.6 REVIEW QUESTIONS -- 1.7 The Limitations, Impacts, and the Future of E-commerce -- The Limitations and Barriers of EC -- Ethical Issues -- Overcoming the Barriers -- Why Study E-Commerce? -- The Future of EC -- SECTION 1.7 REVIEW QUESTIONS -- 1.8 Overview of This Book -- Part I: Introduction to E-Commerce and E-Marketplaces -- Part II: EC Applications -- Part III: Emerging EC Delivery Platforms -- Part IV: EC Support Services -- Part V: EC Strategy and Implementation -- Online Mini Tutorials -- Online Supplements -- Managerial Issues -- Summary -- Key Terms -- Discussion Questions -- Topics for Class Discussion and Debates -- Internet Exercises -- Team Assignments and Projects -- Closing Case: E-Commerce at the National Football League (NFL) -- Selling Online -- Selling in China -- Information, News, and Social Commerce -- Videos and Fantasy Games -- Smartphone Experience -- Wireless Applications in Stadiums -- Other Applications -- Online Resources -- Online Files -- References -- 2: E-Commerce: Mechanisms, Platforms, and Tools -- Opening Case: Pinterest-A New Kid on the E-Commerce Block -- The Opportunity -- The Solution -- The Business and Revenue Models -- Yang's Suggestions -- Selling Data for Market Research and Analysis -- Other Suggestions for Doing Business on Pinterest -- Using Pinterest for Advertising and Marketing -- Results and Managerial Issues -- Legal Concerns -- The Competition -- Conclusion -- 2.1 Electronic Commerce Mechanisms: An Overview -- EC Activities and Support Mechanisms -- The Online Purchasing Process -- Section 2.1 Review Questions -- 2.2 E-Marketplaces -- Electronic Markets -- The Components and Participants in E-Marketplaces -- Disintermediation and Reintermediation. 
505 8 |a Case 2.1: EC Application How Blue Nile Inc. Is Changing the Jewelry Industry -- The Opportunity -- The Results -- Types of E-Marketplaces -- Private E-Marketplaces -- Public E-Marketplaces -- Section 2.2 Review Questions -- 2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals -- Webstores -- Microsites -- Electronic Malls -- Web (Information) Portals -- Types of Portals -- The Roles and Value of Intermediaries in E-Marketplaces -- Brokers -- Distributors in B2B -- Section 2.3 Review Questions -- 2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts -- Electronic Catalogs -- EC Search Activities, Types, and Engines -- Types of EC Searches -- Search Engines -- Voice-Powered Search -- Video and Mobile Search -- Mobile Search -- Visual Shopping Search Engine -- Social Network Search Engines -- Shopping Carts -- Product Configuration (Self-Customization) -- Questions and Answers Online -- Section 2.4 Review Questions -- 2.5 Auctions, Bartering, and Negotiating Online -- Definition and Characteristics -- Dynamic Pricing -- Traditional Auctions Versus E-Auctions -- Limitations of Traditional Off-Line Auctions -- Electronic Auctions -- Types of Auctions -- One Buyer, One Seller -- One Seller, Many Potential Buyers -- One Buyer, Many Potential Sellers -- Reverse Auctions -- The Name-Your-Own-Price Model -- Many Sellers, Many Buyers -- Penny Auctions -- Benefits of E-Auctions -- Limitations of E-Auctions -- Minimal Security -- Possibility of Fraud -- Limited Participation -- Online Bartering -- Online Negotiating -- Section 2.5 Review Questions -- 2.6 Virtual Communities and Social Networks -- Characteristics of Traditional Online Communities and Their Classification -- Classifications of Virtual Communities -- Public Versus Private Communities -- Classification Categories -- Social Network Service Sites. 
505 8 |a A Definition and Basic Information -- A Global Phenomenon -- Representative Capabilities and Services Provided by Social Network Sites -- Business-Oriented Public Social Networks -- Some Capabilities of Business-Oriented Networks -- Case 2.2: EC Application Craigslist: The Ultimate Online Classified Community -- Concerns About Craigslist -- Private (or Enterprise) Social Networks -- Business Models and Services Related to Social Networking -- Mobile Social Commerce -- Mobile Social Networking -- Mobile Enterprise Networks -- Examples of Social Mobile Commerce Applications -- Recent Innovative Tools and Platforms for Social Networking -- Mobile Community Activities -- Section 2.6 Review Questions -- 2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing -- Augmented Reality -- Applications in E-Commerce -- Applications in Social Gaming -- Virtual Reality (VR) -- Comparing AR and VR -- Crowdsourcing -- Definitions and Major Concepts -- The Process of Crowdsourcing -- Benefits of Crowdsourcing -- Uses of Crowdsourcing in E-Commerce -- Section 2.7 Review Questions -- 2.8 The Future: Web 3.0, Web 4.0, and Web 5.0 -- Web 3.0: What Does the Future Hold? -- Web 3.0 and the Semantic Web -- Concerns -- The Technological Environment -- Web 4.0 -- Web 5.0 -- Section 2.8 Review Questions -- Managerial Issues -- Summary -- Key Terms -- Discussion Questions -- Topics for Class Discussion and Debates -- Internet Exercises -- Team Assignments and Projects -- Closing Case: Madagascar's Port Modernizes Customs with TradeNet -- The Problem -- The Business Process -- The Solution -- What Is TradeNet? -- The Integrated System -- The Results -- Online Files -- REFERENCES -- Part II: E-Commerce Major Applications -- 3: Retailing in Electronic Commerce: Products and Services -- Opening Case: Amazon.com-The King of E-Tailing -- The Problem. 
505 8 |a The Solution: Innovations and Reaching Out to Customers. 
526 0 |a IM245 - Bachelor of Information Science (Hons.) Information Systems Management  |z References 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
650 0 |a Business. 
655 4 |a Electronic books. 
700 1 |a Whiteside, Judy. 
700 1 |a King, David. 
700 1 |a Outland, Jon. 
776 0 8 |i Print version:  |a Turban, Efraim  |t Introduction to Electronic Commerce and Social Commerce  |d Cham : Springer International Publishing AG,c2017  |z 9783319500904 
797 2 |a ProQuest (Firm) 
830 0 |a Springer Texts in Business and Economics Ser. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5595997  |z View fulltext via EzAccess 
966 0 |a 2021  |b ProQuest Ebook Central  |c UiTM Library  |d Nor Erlissa Abd Aziz  |e Faculty of Information Management  |f ProQuest 

Similar Items