Wirtz, J., & Lovelock, C. H. (2018). Essentials of Services Marketing, Global Edition (3rd ed.). Harlow, United Kingdom: Pearson Education, Limited.
Chicago Style CitationWirtz, Jochen., and Christopher H. Lovelock. Essentials of Services Marketing, Global Edition. 3rd ed. Harlow, United Kingdom: Pearson Education, Limited, 2018.
MLA CitationWirtz, Jochen., and Christopher H. Lovelock. Essentials of Services Marketing, Global Edition. 3rd ed. Harlow, United Kingdom: Pearson Education, Limited, 2018.
Warning: These citations may not always be 100% accurate.