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Exhibitions, trade fairs and industrial events /

"This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. Th...

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Bibliographic Details
Other Authors: Frost, Warwick, (Editor), Laing, Jennifer, (Editor)
Format: Book
Language:English
Published: London : Routledge, [2018]
Series:Routledge Advances in Event Research Series
Subjects:
Trade shows.
Tourism.
Online Access:View fulltext via EzAccess
Table of Contents:
  • chapter 1 Understanding international exhibitions, trade fairs and industrial events: concepts, trends and issues /
  • WARWICK FROST
  • chapter 2 Modernity on show: World's Fairs, international exhibitions and expos, 1851-2020 /
  • WARWICK FROST
  • chapter 3 The High Point Furniture Market: a dilemma of eventful place making /
  • VERN BIAETT
  • chapter 4 The evolving nature of commercial art fairs /
  • HILARY DU CROS
  • chapter 5 Couture on the catwalk: department store fashion shows /
  • JENNIFER LAING
  • chapter 6 Cars of futures past: Motorclassica 2016 - The Australian International Concours d' Elegance and Classic Motor Show /
  • GARY BEST
  • chapter 7 The symbiotic relationship between unusual venues and street food commercial events: the case of Street Feast in London /
  • London CLAUDIA SIMA AND FRANZISKA VOGT
  • chapter 8 Narrowing the gap between paddock and plate: the Real Food Festival, Australia /
  • TRUDIE WALTERS
  • chapter 9 The Noodle Grand Prix as a regional food industrial heritage festival: a Japanese case study /
  • SANGKYUN KIM
  • chapter 10 Saudi food events as multi-purpose products /
  • EMAD MONSHI
  • chapter 11 Craft beer festivals: the craft brewers' experience of getting beer to market in the USA and UK /
  • ALISON DUNN
  • chapter 12 Supporting the industry or just consuming leisure? The case of industrial festivals and events in Jeonju, South Korea /
  • EERANG PARK
  • chapter 13 Exploring family farms and sustainable entrepreneurship in Australian farmers' markets /
  • VANESSA RATTEN
  • chapter 14 Beyond branding: the role of booktowns in building a relational marketplace /
  • MELISSA KENNEDY
  • chapter 15 Selling sustainability and the green economy: a case study of Ecofest, New Zealand /
  • JENNIFER LAING
  • chapter 16 Exhibitions, trade shows and industrial events in a digital age: setting a research agenda /
  • WARWICK FROST.

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