Exhibitions, trade fairs and industrial events /
"This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. Th...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge,
[2018]
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| Series: | Routledge Advances in Event Research Series
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |