Inside book publishing

How do publishers work and make money? Why do they exist?. This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big...

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Bibliographic Details
Main Author: Clark, Giles N.
Other Authors: Phillips, Angus, 1961-
Format: Electronic
Language:English
Published: London ; New York : Routledge, 2008.
Edition:4th ed.
Subjects:
Online Access:ebrary
View fulltext via EzAccess
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100 1 # |a Clark, Giles N.  |q (Giles Noel) 
245 1 0 |a Inside book publishing  |c Giles Clark and Angus Phillips.  |h [electronic resource] / 
250 # # |a 4th ed. 
260 # # |a London ;  |a New York :  |b Routledge,  |c 2008. 
300 # # |a 1 online resource (xvii, 302 p.) :  |b ill. 
504 # # |a Includes bibliographical references (p. [276]-278) and index. 
505 0 # |a Book Cover; Title; Copyright; Contents; Expert, focus and skills boxes; Tables; Illustration credits; Preface to the fourth edition; Preface to the first, second and third editions; CHAPTER 1: Introduction; CHAPTER 2: A short history of modern trade publishing; CHAPTER 3: The consolidation of non-consumer publishing; CHAPTER 4: The characteristics of the main publishing sectors; CHAPTER 5: Creating and protecting value; CHAPTER 6: The author; CHAPTER 7: Commissioning; CHAPTER 8: The author contract and product development; CHAPTER 9: Design and production; CHAPTER 10: Marketing 
520 # # |a How do publishers work and make money? Why do they exist?. This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues ? globalization of publishing, the impact of the internet ? and explains publishing from the author contract to the bookshop shelf. It covers:. ? how the present industry has evolved,. ? publishing functions - editorial, design and production, marketing, sales and distribution, and. 
588 # # |a Description based on print version record. 
650 # 0 |a Publishers and publishing. 
650 # 0 |a Publishers and publishing  |x Vocational guidance. 
650 # 0 |a Publishers and publishing  |z Great Britain. 
650 # 7 |a LANGUAGE ARTS & DISCIPLINES  |x Publishing.  |2 bisacsh 
655 # 7 |a Electronic books.  |2 local 
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700 1 # |a Phillips, Angus,  |d 1961- 
776 0 8 |a Clark, Giles N. (Giles Noel).  |b 4th ed.  |d New York : Routledge, 2008  |i Print version:  |t Inside book publishing.  |w (OCoLC)182573667  |w (DLC) 2007048604  |z 0415441560  |z 9780415441568 
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