Development communication sourcebook broadening the boundaries of communication /

• Main Author: Mefalopulos, Paolo.
• Corporate Author: World Bank.
• Format: Electronic
• Language: English
• Published: Washington, D.C. : World Bank, c2008.
• Subjects: Communication in economic development.; POLITICAL SCIENCE > Economic Policy. > Public Policy; BUSINESS & ECONOMICS > Government & Business.; BUSINESS & ECONOMICS > Economic Development. > Development; BUSINESS & ECONOMICS > Business Development. > Development; BUSINESS & ECONOMICS > Structural Adjustment.; BUSINESS & ECONOMICS > General. > Development; Comunicação.; Comunicação (desenvolvimento econômico); Electronic books.
• Online Access: ebrary; View fulltext via EzAccess; MyiLibrary

The Development Communication Sourcebook illlustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is sel...

Table of Contents:

• Module 1. The value-added of development communication : What communication? ; The value-added of development communication in programs and projects ; Ten key issues about (development) communication
• Understanding the scope and uses of development communication
• The operational framework of the development communication division
• Module 2. Reflections on the theory and practice of development communication : Setting common ground on key terminology ; Development and communication: an overview ; A different take on development communication applications ; Combining theory with practice: the multitrack model
• Module 3. Development communication methodological framework and applications : Principles and methodology fundamentals of the four-phase framework ; Phase 1. Communication-based assessment ; Communication-based assessment toolbox ; Phase 2. Communication strategy design ; Communication strategy design toolbox ; Phase 3. Implementing the communication program ; Communication toolbox for implementation ; Phase 4. Communication for monitoring and evaluation ; Communication toolbox for monitoring and evaluation
• Module 4. Development communication services and operations at the World Bank : Introduction: Development communication services and experiences at the World Bank ; Part I. DevComm scope and service lines : The development communication division scope and service lines ; Part II. The world of practice: some experiences : Development communication to fight poverty through poverty reduction strategy papers ; Community radio: supporting local voices through the airwaves ; Disability and development: what role for communication? ; How a multilateral institution builds capacity in strategic communication ; Assessing the impact of development communication
• Appendix : The Rome consensus.