Development communication sourcebook broadening the boundaries of communication /
The Development Communication Sourcebook illlustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is sel...
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| Format: | Electronic |
| Language: | English |
| Published: |
Washington, D.C. :
World Bank,
c2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 05216cam a2200685Ia 4500 | ||
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| 003 | OCoLC | ||
| 005 | 20130711001600.0 | ||
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| 008 | 080411s2008 dcua ob i001 0 eng d | ||
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| 100 | 1 | # | |a Mefalopulos, Paolo. |
| 245 | 1 | 0 | |a Development communication sourcebook |b broadening the boundaries of communication / |c Paolo Mefalopulos. |h [electronic resource] : |
| 260 | # | # | |a Washington, D.C. : |b World Bank, |c c2008. |
| 300 | # | # | |a 1 online resource (xx, 244 p.) : |b ill. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a Module 1. The value-added of development communication : What communication? ; The value-added of development communication in programs and projects ; Ten key issues about (development) communication -- Understanding the scope and uses of development communication -- The operational framework of the development communication division -- Module 2. Reflections on the theory and practice of development communication : Setting common ground on key terminology ; Development and communication: an overview ; A different take on development communication applications ; Combining theory with practice: the multitrack model -- Module 3. Development communication methodological framework and applications : Principles and methodology fundamentals of the four-phase framework ; Phase 1. Communication-based assessment ; Communication-based assessment toolbox ; Phase 2. Communication strategy design ; Communication strategy design toolbox ; Phase 3. Implementing the communication program ; Communication toolbox for implementation ; Phase 4. Communication for monitoring and evaluation ; Communication toolbox for monitoring and evaluation -- Module 4. Development communication services and operations at the World Bank : Introduction: Development communication services and experiences at the World Bank ; Part I. DevComm scope and service lines : The development communication division scope and service lines ; Part II. The world of practice: some experiences : Development communication to fight poverty through poverty reduction strategy papers ; Community radio: supporting local voices through the airwaves ; Disability and development: what role for communication? ; How a multilateral institution builds capacity in strategic communication ; Assessing the impact of development communication -- Appendix : The Rome consensus. |
| 520 | # | # | |a The Development Communication Sourcebook illlustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Communication in economic development. |
| 650 | # | 7 | |a POLITICAL SCIENCE |x Economic Policy. |x Public Policy |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Government & Business. |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Economic Development. |x Development |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Business Development. |x Development |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Structural Adjustment. |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Development |2 bisacsh |
| 650 | # | 7 | |a Comunicação. |2 larpcal |
| 650 | # | 7 | |a Comunicação (desenvolvimento econômico) |2 larpcal |
| 650 | # | 4 | |a Electronic books. |
| 655 | # | 4 | |a Electronic books. |
| 710 | 2 | # | |a World Bank. |
| 776 | 0 | 8 | |a Mefalopulos, Paolo. |d Washington, D.C. : World Bank, c2008 |i Print version: |t Development communication sourcebook. |w (OCoLC)223370201 |w (DLC) 2008016703 |z 9780821375228 |
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