Product Research The Art and Science Behind Successful Product Launches /
New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...
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| Format: | Electronic |
| Language: | English |
| Published: |
Dordrecht :
Springer Netherlands,
2009.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-90-481-2860-0 |