APA Citation

Raghavan, N. R. S., & Cafeo, J. A. (2009). Product Research: The Art and Science Behind Successful Product Launches. Dordrecht: Springer Netherlands.

Chicago Style Citation

Raghavan, N. R. Srinivasa., and John A. Cafeo. Product Research: The Art and Science Behind Successful Product Launches. Dordrecht: Springer Netherlands, 2009.

MLA Citation

Raghavan, N. R. Srinivasa., and John A. Cafeo. Product Research: The Art and Science Behind Successful Product Launches. Dordrecht: Springer Netherlands, 2009.

Warning: These citations may not always be 100% accurate.