Corporate social responsibility as an international strategy

"CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises th...

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Bibliographic Details
Main Author: Keinert, Christina.
Format: Electronic
Language:English
Published: Heidelberg : Physica-Verlag, c2008.
Series:Contributions to economics.
Subjects:
Online Access:ebrary
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Summary:"CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises the old saying "business is business": offering broader stakeholder management which can be seen as a competitive advantage." "This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure."--Jacket.
Physical Description:1 online resource (xvi, 153 p.)
Bibliography:Includes bibliographical references (p. [141]-153).
ISBN:9783790820249
3790820245
3790820237
9783790820232
ISSN:1431-1933