Corporate social responsibility as an international strategy
"CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises th...
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| Format: | Electronic |
| Language: | English |
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Heidelberg :
Physica-Verlag,
c2008.
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| Series: | Contributions to economics.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary SpringerLink SpringerLink |