Social software and Web 2.0 technology trends

• Other Authors: Deans, P. Candace.
• Format: Electronic
• Language: English
• Published: Hershey, PA : Information Science Reference, c2009.
• Subjects: Information technology > Management.; Web 2.0.; Online social networks.; Technological innovations > Management.; COMPUTERS > General. > Web; COMPUTERS > Intranets & Extranets. > Networking; Electronic books.
• Online Access: View fulltext via EzAccess; MyiLibrary; ebrary

"This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.

Table of Contents:

• Tom Reinartz.
• Hunter W. Jamerson
• Sue Conger
• Carolyn McKinnell Jacobson
• Bryan Kimes
• Richard T. Barnes
• Nadira Ali, P. Candace Deans
• Samantha C. Bryant
• David Harrell
• Peter Burkhardt
• The influence of consumer-generated content on customer experiences and consumer behavior /
• A strategic framework for integrating Web 2.0 into the marketing mix /
• The Enterprise 2.0 organization /
• Security in a Web 2.0 world /
• Web 2.0 and e-discovery /
• Virtual worlds and the 3-D Internet /
• Web 2.0, virtual worlds, and real ethical issues /
• Bringing real justice to virtual worlds : World of Warcraft and Second Life /
• Activity theory approaches for authentic Web 2.0 learning /
• Social software trends in business : introduction /