Always on advertising, marketing and media in an era of consumer control /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2008.
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| Series: | McGraw Hill professional.
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| Subjects: | |
| Online Access: | ebrary ebrary View fulltext via EzAccess MyiLibrary |
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| 003 | OCoLC | ||
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| 100 | 1 | # | |a Vollmer, Christopher. |
| 245 | 1 | 0 | |a Always on |b advertising, marketing and media in an era of consumer control / |c Christopher Vollmer with Geoffrey Precourt. |h [electronic resource] : |
| 260 | # | # | |a New York : |b McGraw-Hill, |c c2008. |
| 300 | # | # | |a 1 online resource. |
| 490 | 1 | # | |a McGraw Hill professional |
| 500 | # | # | |a Title from PDF title page (viewed July 15, 2008). |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Internet marketing. |
| 650 | # | 0 | |a Consumer behavior. |
| 650 | # | 0 | |a Marketing. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Marketing |2 bisacsh |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Precourt, Geoffrey. |
| 830 | # | 0 | |a McGraw Hill professional. |
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