Always on advertising, marketing and media in an era of consumer control /
| Main Author: | |
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| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2008.
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| Series: | McGraw Hill professional.
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| Subjects: | |
| Online Access: | ebrary ebrary View fulltext via EzAccess MyiLibrary |
| Item Description: | Title from PDF title page (viewed July 15, 2008). |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071508292 (electronic bk.) 0071508295 (electronic bk.) 1281332860 9781281332868 |