Differentiate or die survival in our era of killer competition /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess MyiLibrary John Wiley Books24x7 |
| LEADER | 02523cam a2200577Ia 4500 | ||
|---|---|---|---|
| 001 | 698 | ||
| 003 | OCoLC | ||
| 005 | 20130711001231.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 080522s2008 nju ob 001 0 eng d | ||
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| 020 | # | # | |a 9781118258040 (electronic bk.) |
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| 100 | 1 | # | |a Trout, Jack. |
| 245 | 1 | 0 | |a Differentiate or die |b survival in our era of killer competition / |c Jack Trout, with Steve Rivkin. |h [electronic resource] : |
| 250 | # | # | |a 2nd ed. |
| 260 | # | # | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. |
| 300 | # | # | |a 1 online resource (x, 262 p.) |
| 504 | # | # | |a Includes bibliographical references (p. 245-250) and index. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Advertising |x Brand name products. |
| 650 | # | 0 | |a Brand name products. |
| 650 | # | 0 | |a Competition. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Marketing |2 bisacsh |
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| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Rivkin, Steve, |d 1947- |
| 776 | 0 | 8 | |a Trout, Jack. |b 2nd ed. |d Hoboken, N.J. : John Wiley & Sons, c2008 |i Print version: |t Differentiate or die. |w (OCoLC)185123448 |w (DLC) 2007052393 |z 0470223391 |z 9780470223390 |
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