Multimodality : a social semiotic approach to contemporary communication /

Bibliographic Details
Main Author: Kress, Gunther R., (Author)
Format: eBook
Language:English
Published: London ; New York : Routledge, 2010.
Subjects:
Online Access:View fulltext via EzAccess
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245 1 0 |a Multimodality :  |b a social semiotic approach to contemporary communication /  |c Gunther Kress. 
264 # 1 |a London ;  |a New York :  |b Routledge,  |c 2010. 
300 # # |a 1 online resource (xvi, 212 pages) :  |b illustrations, text file, PDF 
336 # # |a text  |2 rdacontent 
337 # # |a computer  |2 rdamedia 
338 # # |a online resource  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [198]-204) and index. 
505 0 # |a ch. 1. Where meaning is the issue -- ch. 2. The social environment of contemporary communication -- ch. 3. Communication : shaping the domain of meaning -- ch. 4. A social-semiotic theory of multimodality -- ch. 5. Mode -- ch. 6. Meaning as resource : 'naming' in a multimodal social-semiotic theory -- ch. 7. Design and arrangements : making meaning material -- ch. 8. Multimodal orchestrations and ensembles of meaning -- ch. 9. Applying the theory : learning and evaluation ; identity and knowledge -- ch. 10. The social semiotics of convergent mobile devices : new forms of composition and the transformation of habitus / Elizabetta Adami and Gunther Kress. 
506 # # |a License restrictions may limit access. 
506 # # |a Subscription required for access to full text. 
530 # # |a Also available in print format. 
650 # 0 |a Communication. 
650 # 0 |a Semiotics. 
655 # 7 |a Electronic books.  |2 lcsh 
776 0 8 |i Print version:  |q (Hardback)  |z 9780415320603 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=https://www.taylorfrancis.com/books/9781134360475  |z View fulltext via EzAccess