|
|
|
|
| LEADER |
02688nam a22005175i 4500 |
| 001 |
33282 |
| 003 |
DE-He213 |
| 005 |
20160901022851.0 |
| 007 |
cr nn 008mamaa |
| 008 |
151130s2014 xxk| s |||| 0|eng d |
| 020 |
# |
# |
|a 9781137351821
|9 978-1-137-35182-1
|
| 024 |
7 |
# |
|a 10.1057/9781137351821
|2 doi
|
| 050 |
# |
4 |
|a HF5387-HF5387.5
|
| 072 |
# |
7 |
|a KJG
|2 bicssc
|
| 072 |
# |
7 |
|a BUS008000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 174.4
|2 23
|
| 100 |
1 |
# |
|a Simpson, Anna.
|e author.
|
| 245 |
1 |
4 |
|a The Brand StrategistỚ"s Guide to Desire
|b How to give consumers what they actually want /
|c by Anna Simpson.
|h [electronic resource] :
|
| 264 |
# |
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2014.
|
| 300 |
# |
# |
|a XIII, 190 p.
|b online resource.
|
| 336 |
# |
# |
|a text
|b txt
|2 rdacontent
|
| 337 |
# |
# |
|a computer
|b c
|2 rdamedia
|
| 338 |
# |
# |
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
# |
# |
|a text file
|b PDF
|2 rda
|
| 520 |
# |
# |
|a This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and Ớ<U+001c> more importantly Ớ<U+001c> listen to them. A brand which both enhances peopleỚ"s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
|
| 650 |
# |
0 |
|a Business.
|
| 650 |
# |
0 |
|a Marketing.
|
| 650 |
# |
0 |
|a Market research.
|
| 650 |
# |
0 |
|a Leadership.
|
| 650 |
# |
0 |
|a Industrial management
|x Environmental aspects.
|
| 650 |
# |
0 |
|a Management.
|
| 650 |
# |
0 |
|a Industrial management.
|
| 650 |
# |
0 |
|a Business ethics.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Business Ethics.
|
| 650 |
2 |
4 |
|a Sustainability Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Innovation/Technology Management.
|
| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|
| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349468966
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9781137351821
|z View fulltext via EzAccess
|
| 912 |
# |
# |
|a ZDB-2-PBM
|
| 950 |
# |
# |
|a Palgrave Business & Management Collection (Springer-41135)
|