The Brand StrategistỚ"s Guide to Desire How to give consumers what they actually want /
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our fam...
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| Format: | Electronic |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2014.
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| Online Access: | View fulltext via EzAccess |