Beyond the Business Plan 10 Principles for New Venture Explorers /
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to un...
| Main Authors: | , |
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| Format: | Electronic |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2013.
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| Online Access: | View fulltext via EzAccess |