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Beyond the Business Plan 10 Principles for New Venture Explorers /

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to un...

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Bibliographic Details
Main Authors: Bridge, Simon. (Author), Hegarty, Cecilia. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Subjects:
Business.
Public relations.
Entrepreneurship.
Small business.
Management.
Leadership.
Development economics.
Business and Management.
Business Strategy/Leadership.
Small Business.
Corporate Communication/Public Relations.
Development Economics.
Online Access:View fulltext via EzAccess
Description
Summary:This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
Physical Description:XVII, 275 p. online resource.
ISBN:9781137332875

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