Brand Revolution Rethinking Brand Identity /
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling...
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| Format: | Electronic |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2013.
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| Online Access: | View fulltext via EzAccess |