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Brand Revolution Rethinking Brand Identity /

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling...

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Bibliographic Details
Main Author: Sicard, Marie-Claude. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Subjects:
Business.
Marketing.
Public relations.
Leadership.
Sales management.
Trade.
Commerce.
Business and Management.
Business Strategy/Leadership.
Corporate Communication/Public Relations.
Sales/Distribution.
Online Access:View fulltext via EzAccess
Description
Summary:Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Physical Description:IX, 171 p. online resource.
ISBN:9781137019493

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