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151128s2013 xxk| s |||| 0|eng d |
| 020 |
# |
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|a 9780230354586
|9 978-0-230-35458-6
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| 024 |
7 |
# |
|a 10.1057/9780230354586
|2 doi
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| 050 |
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4 |
|a HD28-70
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| 072 |
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7 |
|a KJC
|2 bicssc
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7 |
|a BUS041000
|2 bisacsh
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| 082 |
0 |
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|a 658.4092
|2 23
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| 100 |
1 |
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|a Valdani, Enrico.
|e author.
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| 245 |
1 |
0 |
|a Competitive Strategies
|b Managing the Present, Imagining the Future /
|c by Enrico Valdani, Alessandro Arbore.
|h [electronic resource] :
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| 264 |
# |
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2013.
|
| 300 |
# |
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|a XVI, 272 p.
|b online resource.
|
| 336 |
# |
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|a text
|b txt
|2 rdacontent
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| 337 |
# |
# |
|a computer
|b c
|2 rdamedia
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| 338 |
# |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
# |
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|a text file
|b PDF
|2 rda
|
| 490 |
1 |
# |
|a Bocconi on Management Series
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| 520 |
# |
# |
|a This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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| 650 |
# |
0 |
|a Business.
|
| 650 |
# |
0 |
|a Marketing.
|
| 650 |
# |
0 |
|a Management.
|
| 650 |
# |
0 |
|a Leadership.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Management.
|
| 700 |
1 |
# |
|a Arbore, Alessandro.
|e author.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349337279
|
| 830 |
# |
0 |
|a Bocconi on Management Series
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9780230354586
|z View fulltext via EzAccess
|
| 912 |
# |
# |
|a ZDB-2-PBM
|
| 950 |
# |
# |
|a Palgrave Business & Management Collection (Springer-41135)
|