Competitive Strategies Managing the Present, Imagining the Future /
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation,...
| Main Authors: | , |
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| Format: | Electronic |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2013.
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| Series: | Bocconi on Management Series
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |